Marketing and Brand Strategist

SBD Housing Solutions•Blue Springs, MO

About The Position

Best Offer KC Homebuyer is seeking a strategic, big-picture marketing thinker to help define how their brand shows up in the marketplace, focusing on smarter communication rather than just increased spending. This role is designed for a creative strategist with an agency or media background who is ready to take ownership of brand direction, messaging, and campaign strategy across TV, radio, digital, and direct mail. The individual will work alongside a strong in-house execution team, leading the thinking, shaping the message, and challenging the status quo. The position offers a unique opportunity to contribute to the overall success of the business and culture, with the core purpose of building a brand people trust and maximizing lead volume through innovative marketing strategy.

Requirements

A high school diploma or equivalent GED is .
A bachelor's degree in marketing, business administration, or a related field is .
A minimum of five years of related experience is .
Extensive knowledge of multi-state advertising, media buying, analytics, branding, continued brand development, and sales funnels.
Advanced knowledge of data entry, data processing, and communication tools including Microsoft Suite, Google Docs, and Salesforce.
An expert eye for design and detail.
A highly motivated individual with a go-getter attitude that is dedicated to personal growth and development.
Strong interpersonal, communication, customer service, and leadership skills.
A meticulous, organized individual with the ability to juggle multiple jobs and resolve issues.
Ability to work and perform in a fast-paced, quickly evolving organization with little supervision.
Ability to grow an online community and nurture super fans.
Ability to lead and develop company talent.

Responsibilities

Develop and refine Best Offer KC's core messaging, voice, and market positioning.
Clearly define and segment target audiences (distressed homeowners, investors, etc.) and align messaging accordingly.
Ensure brand consistency across all channels, campaigns, and touchpoints.
Identify opportunities to differentiate from "we buy houses" competitors through education and trust-based messaging.
Conceptualize and lead multi-channel marketing campaigns across TV, Radio, Digital (paid + organic), and Direct mail.
Collaborate with media vendors and partners to ensure campaigns are strategically aligned and performance-driven.
Develop campaign themes, hooks, and messaging angles that resonate emotionally and drive action.
Identify opportunities to expand into new channels or improve performance in existing ones.
Lead the development of high-impact marketing concepts, headlines, and campaign narratives.
Provide direction and feedback to internal team members and vendors on creative assets, copywriting, video and visual storytelling.
Ensure all messaging aligns with company values: Helping people out of difficult situations, Providing clarity and options, Elevating Communities.
Analyze campaign performance across channels and recommend data-driven strategic adjustments.
Identify what is working, what is not, and where to double down.
Work with internal team to improve lead quality, conversion rates, and cost efficiency.
Work directly with media buyers, marketing vendors, and the internal marketing team (including execution roles).
Act as the strategic bridge between leadership vision and execution.
Collaborate with sales and operations teams to ensure marketing aligns with real-world customer experience.
Continuously bring new ideas for brand awareness, lead generation, and community engagement.
Stay ahead of market trends, competitor strategies, and emerging marketing opportunities.
Challenge existing approaches and push for smarter, more effective strategies.
Build a brand people trust.
Maximize lead volume thru innovative marketing strategy.