Marketing and Brand Strategist

SBD Housing Solutions•Blue Springs, MO

About The Position

Best Offer KC Homebuyer is not a traditional real estate company. We're on a mission to help thousands of distressed Kansas City homeowners leave the hassle behind, while elevating the communities we serve. We are seeking a strategic, big-picture marketing thinker to help define how our brand shows up in the marketplace-not just by spending more, but by communicating smarter. This role is designed for a creative strategist with an agency or media background who is ready to step out of execution-only work and take ownership of brand direction, messaging, and campaign strategy across TV, radio, digital, and direct mail. You will work alongside a strong in-house execution team to bring ideas to life-your role is to lead the thinking, shape the message, and challenge the status quo. We believe that each position offers a unique opportunity to contribute to the overall success of the business and culture. Therefore, each role has two prevailing themes that guide their daily purpose. YOUR 2 Things: Build a brand people trust Maximize lead volume thru innovative marketing strategy

Requirements

A high school diploma or equivalent GED is required.
A bachelor's degree in marketing, business administration, or a related field is required.
A minimum of five years of related experience is required.
Extensive knowledge of multi-state advertising, media buying, analytics, branding, continued brand development, and sales funnels.
Advanced knowledge of data entry, data processing, and communication tools including Microsoft Suite, Google Docs, and Salesforce.
An expert eye for design and detail.
A highly motivated individual with a go-getter attitude that is dedicated to personal growth and development.
Strong interpersonal, communication, customer service, and leadership skills.
A meticulous, organized individual with the ability to juggle multiple jobs and resolve issues.
Ability to work and perform in a fast-paced, quickly evolving organization with little supervision.
Ability to grow an online community and nurture super fans.
Ability to lead and develop company talent.

Responsibilities

Brand Strategy & Positioning
Develop and refine Best Offer KC's core messaging, voice, and market positioning.
Clearly define and segment target audiences (distressed homeowners, investors, etc.) and align messaging accordingly.
Ensure brand consistency across all channels, campaigns, and touchpoints.
Identify opportunities to differentiate from "we buy houses" competitors through education and trust-based messaging.
Campaign Strategy & Media Integration
Conceptualize and lead multi-channel marketing campaigns across:
TV
Radio
Digital (paid + organic)
Direct mail
Collaborate with media vendors and partners to ensure campaigns are strategically aligned and performance-driven.
Develop campaign themes, hooks, and messaging angles that resonate emotionally and drive action.
Identify opportunities to expand into new channels or improve performance in existing ones.
Creative Direction & Messaging
Lead the development of high-impact marketing concepts, headlines, and campaign narratives.
Provide direction and feedback to internal team members and vendors on:
Creative assets
Copywriting
Video and visual storytelling
Ensure all messaging aligns with company values:
Helping people out of difficult situations
Providing clarity and options
Elevating Communities
Performance Analysis & Strategic Optimization
Analyze campaign performance across channels and recommend data-driven strategic adjustments.
Identify what is working, what is not, and where to double down.
Work with internal team to improve lead quality, conversion rates, and cost efficiency.
Vendor & Cross-Functional Collaboration
Work directly with:
Media buyers
Marketing vendors
Internal marketing team (including execution roles)
Act as the strategic bridge between leadership vision and execution.
Collaborate with sales and operations teams to ensure marketing aligns with real-world customer experience.
Innovation & Growth Initiatives
Continuously bring new ideas for:
Brand awareness
Lead generation
Community engagement
Stay ahead of market trends, competitor strategies, and emerging marketing opportunities.
Challenge existing approaches and push for smarter, more effective strategies.