Brand Strategist

Spins • Chicago, IL

1d • Hybrid

About The Position

As a Brand Strategist, you will translate client objectives into innovative brand strategies that create mutual value for our company and our CPG clients. You will be a master storyteller, using your deep understanding of consumer behavior, market trends, and our company's research capabilities to craft compelling brand narratives and strategies. Your industry acumen and creative thinking will empower our clients with actionable insights and advocate for our company's research offerings throughout the CPG landscape. This position reports to the Sr. Brand Strategist. This role offers the opportunity to partner and shape the trajectory of leading CPG companies, leveraging cutting-edge market research to drive innovation and growth in an evolving space.

Requirements

• 3+ years of experience in a client facing role
• Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
• Proficiency in PowerPoint and Excel
• Proficiency with SPINS, Circana, or Nielsen Data
• Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
• Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
• Excellent communicator and comfortable working at varying levels of senior leadership
• Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery
• Applicants must be authorized to work for any US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

• Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
• Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals
• Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
• Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement.
• Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
• Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives.

Benefits

• We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
• Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
• Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees