Marketing Director and Strategist

PET KING BRANDS , INC. • Austin, TX

1d • Hybrid

About The Position

This is a full-time hybrid role for a Director of Strategic Marketing, based in Austin, TX, with partial work-from-home flexibility. This role is responsible for leading the planning and execution of strategic marketing initiatives to drive brand growth, as well as overseeing market analysis and research to identify key opportunities. Responsibilities include collaborating with sales teams, monitoring market trends, and creating strategies to enhance brand positioning. The Director will also drive the development of marketing campaigns, partnerships, and outreach efforts aligned with organizational goals.

Requirements

• 10+ years of marketing experience with senior leadership responsibility
• Proficiency in Market Planning and Strategic Planning to develop and execute comprehensive marketing strategies
• Strong ability in Market Analysis and Market Research to generate actionable insights and identify growth opportunities
• Experience in Sales and collaboration with sales teams to align marketing activities with business development objectives
• Excellent leadership and communication skills for cross-functional collaboration
• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
• Proven ability to manage budgets, analyze ROI, and drive data-informed decision-making

Nice To Haves

• Experience with 501(c) is a plus.
• Demonstrated success scaling marketing in growth-stage companies
• Experience in the pet care, veterinary, or consumer health industry is a plus

Responsibilities

• Lead the development and relaunch of the brand strategy.
• Affiliate Program ownership & expansion.
• Executive Partnership and Visibility, this role will support the CRO and CEO on all Marketing aspects.
• Create a multi-year integrated marketing and communications plan that unifies all tactics, including corporate and brand messaging, advertising, digital/social media, promotions, PR, and cause marketing.
• Develop strategies to capitalize on omni-channel growth while reducing channel friction.
• Collaborate with the sales team to provide tools and materials that support sales objectives.
• Establish a process for evaluating new products aligned with brand strategy and consumer trends.
• Conduct ongoing competitive benchmarking.
• Recommend and manage a multi-year budget to execute the brand and marketing plans.
• Collaborate with the Marketing Manager to ensure plan execution within budget.
• Conduct market research to identify the latest marketing technologies, tools, trends, customer needs, and competitive landscape to update strategies and leverage them to enhance PKB Inc.'s marketing efforts.

Benefits

• Healthcare insurance (medical, dental, & vision) on the 1st of the following month of hire for you and your family
• Group life insurance.
• Long-term disability insurance
• Paid time off and holidays
• Company-matched retirement plan after one year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior