Marketing Director/Brand Strategist

Mai Placement•Woodmere, NY

3d•Hybrid

About The Position

A growing women’s fashion brand is seeking a highly creative, strategic Director of Marketing to elevate the brand and drive its next stage of growth. This is a hands-on opportunity for someone who can take an established business and transform its marketing into a polished, cohesive, nationally recognized brand. The focus is not simply managing social media—it is setting the overall creative and marketing direction across social, digital, paid media, website, campaigns, content, partnerships, and overall brand presentation.

Requirements

Strong marketing leadership experience within fashion, footwear, apparel, or a closely related consumer/lifestyle brand
Proven experience helping an established brand scale to its next level, rather than only launching an early-stage business
Strong creative eye with a sophisticated understanding of branding, fashion, content, and visual presentation
Experience driving e-commerce and online sales through marketing
Strong understanding of paid media, social media, digital marketing, influencer strategy, and content
Experience developing successful brand collaborations and partnerships
Comfortable using data and analytics to understand performance and guide strategy
Extremely creative, proactive, and idea-driven — someone who brings the ideas rather than waiting to be told what to do
Comfortable working in a growing, entrepreneurial environment and wearing multiple hats
Able to balance high-level strategy with hands-on execution

Nice To Haves

Experience directing photo shoots, campaigns, models, styling, or fashion content strongly preferred
TikTok experience is a plus, but not required

Responsibilities

Own the overall brand and marketing strategy, ensuring a cohesive look and message across all channels
Develop fresh, creative marketing concepts and campaigns that expand the brand’s reach and drive online sales
Lead the direction of Instagram and social media, while guiding the existing in-house social media manager
Oversee and provide strategic direction to the company’s paid media agency
Develop a clear strategy around which products to promote, how to position them, and where to invest marketing dollars
Oversee engaging content, photo shoots, models, styling, and overall visual presentation
Identify and develop influencer, brand collaboration, and partnership opportunities
Strengthen the brand’s presence beyond its existing customer base and expand its reach into the broader market
Help develop additional channels, including TikTok and other emerging platforms
Direct improvements to the website and overall e-commerce customer experience
Ensure the website, social media, advertising, print, and campaigns all reflect one strong, professional brand identity
Use analytics and performance data to evaluate marketing effectiveness and drive stronger results