Marketing Strategist / Senior Marketing Strategist

Credit Union 1 Alaska•Anchorage, AK

6h•$55,515 - $103,443•Hybrid

About The Position

The Marketing Strategist translates operational and departmental objectives, goals, and vision into an actionable and comprehensive marketing strategy - including branding, product marketing, advertising, member communications, and sponsorships. This position requires knowledge of and the ability to execute marketing tactics across platforms that deliver brand and product campaigns to win, keep, and grow CU1’s membership. The strategist guides CU1’s brand positioning and awareness by delivering education and value to members and prospective members through content creation, campaign execution, and ensuring a consistent and effective presence across channels. This position is based out of our Anchorage Headquarters (1941 Abbott Rd.) and is open to a Hybrid work schedule. This position may be filled at the Marketing Strategist or Senior Marketing Strategist level depending on qualifications, experience, and demonstrated competencies.

Requirements

A 4-year degree in marketing, communication, or related field.
Minimum of 2 years of experience in branding, marketing, or communications.
Working knowledge of MS Office products, Asana, as well as CRM and data management tools is preferred
Experience executing marketing automation and analysis as well as cross-channel promotions (earned, owned, and paid) for brand and product promotion is preferred.
Expert verbal and written communication skills.
Must have strong interpersonal skills, and be able to thrive in a collaborative environment.
Must have a keen eye for detail, proofreading, and editing with a proven track record of having executed and completed projects on time.
Preferred knowledge of state and Federal laws, industry regulations, principles, and practices; and company policies that govern CU1’s products/services.
This position is responsible for abiding and complying with the policy for compliance with the Bank Secrecy Act and anti-money laundering laws and regulations (BSA/AML) and the policy for compliance with office of foreign assets control laws and regulations (OFAC).
Minimum of 5 years of experience in branding, marketing, or communications.
Previous budget ownership experience with an understanding of the budgeting process and tracking.
Ability to synthesize results of campaign analysis, develop and make recommendations, and present results to solve unique and complex problems.

Responsibilities

Utilizes understanding of CU1’s product and service offerings, unique differentiators, and member needs to successfully communicate meaningful value, create relevant experiences and effectively position CU1’s brand within the market.
Assists in the management of marketing goals, calendar/plans, budget, deliverables, and deadlines.
Facilitates key initiatives across department functions that strengthen CU1’s relationships with the communities we serve, including brand awareness, brand management, partnerships and sponsorships, product marketing campaigns, and advertising.
Develops comprehensive creative/design elements, messages, and advertisements built for multiple channels (paid, earned, and owned) that strategically position CU1 and drive the intended action of targeted audiences.
Monitors campaign and ongoing project KPIs, evaluates efficacy, and identifies optimization opportunities.
Provides quality assurance on content and branding across channels including direct mailers, email, digital advertisements, print, website, social media, sponsorships, etc.
Maintains a thorough knowledge of Credit Union 1’s brand, products and services, and trends within the marketing industry, competitors, etc. to provide recommended opportunities.
Works across functional areas of the organization to ensure a consistent experience across communication channels.
Serves as cross-functional campaign liaison with corporate stakeholders, such as Corporate Communications, Operations, Branch Strategy, Compliance, leadership, etc. to ensure all marketing materials conform to business unit, compliance, regulatory and security requirements.
Oversees campaign strategies and goals, and communicates vision and objectives to team members and external partners to lead the development of comprehensive creative/design elements and advertisements built for multiple channels (paid, earned, and owned) that strategically position CU1 and drive the intended action of targeted audiences.
Responsible for managing the paid advertising vendor relationship, budget, and strategy.
Utilizes technology and marketing platforms to deliver personalized messages to key audiences (both existing members and non-members), track ROI, and create an Omni channel experience.
Collaborates with all levels of business unit leaders, to determine goals and campaign opportunities for the development of the marketing plan and strategy.
Demonstrates support for the corporate mission, vision, and values.
Occasional travel and work outside of normal business hours, including the weekend may be required.
Champion Credit Union 1 brand standards ensuring all department employees and third-party vendors follow brand guidelines.
Supports Marketing Manager to ensure efficiency of day-to-day operations.
Performs other duties as assigned.

Benefits

Multiple medical plans to choose from, including PPOs and HSA-qualified plans
Dental insurance
Vision insurance
Services to support overall mental and physical health
Employer-paid life insurance
Disability coverage
AD&D coverage
Voluntary plans to cover critical illness, accidents, and hospital indemnity expenses
401(k) retirement plan with company matching contributions
Profit-sharing contributions
Generous paid time off
Access to CU1's accredited early learning center in Anchorage, Alaska
Employee loan and mortgage discounts
Education assistance
Volunteerism and community engagement opportunities