Sr. Specialist, Digital Marketing

IDEX Corporation•Denver, CO

1d•$67,400 - $101,000

About The Position

The Senior Specialist, Digital Marketing leads digital content and channel strategy, owning end-to-end digital experiences that support growth, product adoption, and brand leadership. This role develops and executes integrated digital marketing plans—translating complex, technical offerings into clear, compelling content that educates customers, supports sales, and drives demand.

Requirements

Proficiency in Content Management Systems (CMS) like WordPress or HubSpot.
Strong hands-on experience with social media platforms (LinkedIn, Instagram, etc.) and email marketing tools.
Exceptional writing, editing, and proofreading skills, with a portfolio showcasing diverse content styles.
Proficiency with SEO tools (e.g., SEMrush, Google Analytics) and HTML formatting.
Proficiency with graphic design tools such as Canva or Adobe Creative Suite (Photoshop/InDesign).
Bachelor’s degree in marketing, Communications, Journalism, or a related field.
5-8 years of professional experience in digital marketing, content creation, or corporate communications.
Strategic Thinking: Ability to identify target audiences and craft messages aligned with business objectives.
Collaboration: Proven ability to work cross-functionally with sales, product, and design teams.
Adaptability: Ability to stay current with digital trends and pivot strategies based on analytics.

Nice To Haves

Experience in B2B, and/or technical industries, preferred.
Basic video production and editing skills (CapCut, Adobe Premiere), preferred.
Experience with CRM systems (e.g., Salesforce), preferred.
Knowledge of AI-assisted research and content optimization tools, preferred.

Responsibilities

Development of digital roadmap including all experiences across web, email, and social channels.
Manage 3rd party digital marketing vendors, and their respective scope of work to create and/or manage our digital collateral (website, product configurators, etc.).
Oversee and optimize BAND-IT’s website, and social channels to support product launches, sales promotions, and lead generation.
Translating business initiatives into actionable campaign plans and supporting digital content.
Ensuring content is timely and aligned to buyer journeys.
Draft, design, and deploy content to support marketing email campaigns.
Apply SEO best practices (keyword research, on-page optimization) to improve visibility; use Google Analytics and other tools to monitor content performance and KPIs.
Partner with product management, sales, and leadership teams to strengthen brand credibility by positioning the company as a trusted technical expert.
Manage the content calendar, coordinating timelines, stakeholder approvals, and cross-functional projects to ensure on-time delivery.
Performs other related duties as assigned.