Sr. Social Media Specialist

Esri•Redlands, CA

1d•$76,752 - $123,344•Onsite

About The Position

Esri is seeking a Sr. Social Media Specialist with a deep understanding of digital engagement and video production expertise. This role will develop social media content with a focus on video for all platforms, drive brand awareness, and enhance community engagement. The specialist will contribute to high-impact campaigns, analyze performance metrics at a strategic level, and help evolve Esri’s social presence. This position is ideal for someone who thrives in fast-paced environments and possesses advanced social video, editing, and production skills with a proven track record of driving social media success.

Requirements

5+ years of experience in social media marketing, digital content creation, or a related field
Proven success developing and executing social media strategies, with expertise in social video production, content creation, and performance optimization
Strong technical proficiency in video production, including creating both low-fi and high-fi content, and expert-level skills in Adobe Premiere Pro, After Effects, Frame.io, and related creative tools
Experience using social media platforms and analytics tools, particularly YouTube and Meta, to measure performance and inform strategy
Demonstrated ability to lead cross-functional initiatives, mentor team members, and collaborate effectively across organizations
Bachelor’s degree in marketing, communications, journalism, public relations, film and video production, or a related field
Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available)

Nice To Haves

Experience managing paid social media campaigns and influencer partnerships
Strong strategic thinking and problem-solving skills
Passion for technology and an interest in GIS and location intelligence
Experience producing in-studio or remote-recorded video podcasts

Responsibilities

Shoot, produce, and edit video content, working with a creative team on compelling storytelling that supports Esri users and appeals to a growing fanbase.
Develop and implement innovative social media strategies that align with Esri’s business goals and go-to-market campaigns, establishing best practices and ensuring consistency in messaging, branding, and engagement across all platforms, with a special focus on social video and YouTube.
Oversee end-to-end social media campaign development, execution, and analysis, monitoring trends, competitor activities, and audience behaviors to refine strategies.
Develop high-quality content tailored for various platforms with a special focus on social video, providing strategic insights to ensure messaging aligns with Esri’s brand identity and marketing goals.
Utilize key performance indicators (KPIs) and develop advanced reporting methods to assess impact, leveraging analytics tools to provide strategic recommendations for continuous improvement and applying insights in an iterative process.
Work closely with cross-functional teams to align social media efforts with broader marketing initiatives, and provide mentorship and guidance to junior team members.
Monitor emerging social media platforms, tools, and trends, developing forward-thinking strategies to position Esri as a leader in digital engagement.