Sr. Social Media Specialist

Esri•Redlands, CA

19h•Onsite

About The Position

Esri is seeking a Sr. Social Media Specialist with a deep understanding of digital engagement and video production expertise. This role will develop social media content with a focus on video content for all platforms, drive brand awareness, and enhance community engagement. The specialist will contribute to the execution of high-impact campaigns, analyze performance metrics at a strategic level, and contribute to the evolution of Esri’s social presence. This position is ideal for someone who thrives in fast-paced environments, has advanced social video, editing, and production skills, and a proven track record of driving social media success.

Requirements

5+ years of experience in social media marketing, digital content creation, or a related field
Proven success developing and executing social media strategies, with expertise in social video production, content creation, and performance optimization
Strong technical proficiency in video production, including creating both low-fi and high-fi content, and expert-level skills in Adobe Premiere Pro, After Effects, Frame.io, and related creative tools
Experience using social media platforms and analytics tools, particularly YouTube and Meta, to measure performance and inform strategy
Demonstrated ability to lead cross-functional initiatives, mentor team members, and collaborate effectively across organizations
Bachelor’s degree in marketing, communications, journalism, public relations, film and video production, or a related field
Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
Applicants must be authorized to work for any employer in the U.S.
Visa sponsorship is not available for this posting.

Nice To Haves

Experience managing paid social media campaigns and influencer partnerships
Strong strategic thinking and problem-solving skills
Passion for technology and an interest in GIS and location intelligence
Experience producing in-studio or remote-recorded video podcasts

Responsibilities

Shoot, produce, and edit video content, working alongside a fast-moving creative team focused on compelling storytelling that supports Esri users and appeals to a growing fanbase.
Develop and contribute to social media strategy, creating and implementing innovative strategies that align with Esri’s business goals and go-to-market campaigns.
Establish best practices and ensure consistency in messaging, branding, and engagement across all platforms with a special focus on social video and YouTube.
Manage and optimize campaigns, overseeing end-to-end social media campaign development, execution, and analysis.
Monitor trends, competitor activities, and audience behaviors to refine strategies.
Enhance content strategy through the development of high-quality content tailored for various platforms with a special focus on social video.
Provide strategic insights to ensure messaging aligns with Esri’s brand identity and marketing goals.
Measure and analyze performance using key performance indicators (KPIs) and develop advanced reporting methods to assess impact.
Leverage analytics tools to provide strategic recommendations for continuous improvement and be adept and agile on applying insights in an iterative process.
Communicate and collaborate closely with cross-functional teams to align social media efforts with broader marketing initiatives.
Provide mentorship and guidance to junior team members to elevate social media execution.
Stay ahead of industry trends by monitoring emerging social media platforms, tools, and trends.
Develop forward-thinking strategies to position Esri as a leader in digital engagement.