Sr Social Media Community Specialist - WFG

Transamerica•Philadelphia, PA

1d•Hybrid

About The Position

Responsible for cultivating and energizing World Financial Group’s online communities by showcasing the agent as the product, the entrepreneurial culture as the differentiator, and the motivational spirit of World Financial Group as the story. This role goes beyond traditional corporate social media management by creating authentic, motivational and recognition–driven content celebrating agents, fostering belonging, and driving agent recruitment and retention.

Requirements

Bachelor’s degree in marketing or related field, or equivalent experience
Two years of social media marketing, marketing or related experience
Experience managing campaigns or marketing projects
Excellent written/oral communication and relationship building skills
Ability to deliver/articulate information to various stakeholders/audiences
Analytical and problem-solving skills
Organizational, project management, and scheduling skills to work on multiple projects under tight deadlines
Ability to work independently and as part of a team
Proficiency using MS Office

Nice To Haves

Proficient in core content production systems and requirements
Knowledge of the financial services/insurance industry

Responsibilities

Build, manage, and grow World Financial Group’s social media communities with an emphasis on agent engagement, culture, and recognition.
Create engaging content and imagery and schedule that celebrates agent achievements, drives motivation, and amplifies World Financial Group’s entrepreneurial spirit.
Create compelling content cross platforms (i.e. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership.
Ensure review and approval of content are obtained and meet brand, tone, and compliance standards.
Schedule and post content ensure tagging and quality assurance of posted social media content.
Monitor, moderate and respond to community conversations to foster inclusivity, motivation, and brand-aligned engagement.
Partner with World Financial Group Marketing, Field Enablement, Reputation Management and Corporate Affairs teams to align community initiatives with agent recruitment, retention, and reputation objectives.
Ensure messaging consistency and where needed alignment with corporate branding.
Track engagement, sentiment, and community growth metrics to report on health and impact of agent-focused social media.
Develop playbooks, toolkits and guidelines to empower agents to use social media compliantly and effectively.
Support online activations for events, recognition campaigns, and recruiting pushes.
Manage relationships with field leaders and agent influencers to amplify authentic voices.
Collaborate with multicultural marketing to ensure content reflects World Financial Group’s diverse representation and inclusivity in community storytelling.
Contribute to social listening and sentiment tracking, escalating risks and opportunities proactively.
Keep current on new technologies and emerging trends/opportunities.

Benefits

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs