Sr Salesforce Analyst

Hertz•Atlanta, GA

About The Position

As a Senior CRM Analyst at Hertz, you will support the end-to-end development, deployment, and optimization of email, SMS, and push communications across Hertz, Dollar, and Thrifty global brands. This is a hands-on role focused on building and maintaining automated, trigger-based communications at scale using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO). You will play a key role in building and scaling CRM capabilities across both platforms. This role requires strong technical execution, rigorous QA practices, and the ability to translate business needs into scalable, high-performing CRM solutions. You will support high-volume, global CRM programs across three brands and help evolve Hertz’s CRM ecosystem as we expand.

Requirements

4+ years of hands-on experience within Salesforce ecosystem, particularly Marketing Cloud
Proven ability to own end-to-end campaign and journey builds, from segmentation through deployment and QA
Strong experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio), including building and managing automated journeys
Proficiency in SQL and AMPScript for audience creation and dynamic content
Experience with Adobe Journey Optimizer (AJO) or similar journey orchestration platforms
Experience with HTML/CSS for email development
Proficiency with Server-Side Javascript and JSON for triggered communications
Strong understanding of QA processes, testing frameworks, and campaign validation
Familiarity with deliverability best practices and CRM program health monitoring
Ability to troubleshoot data, journey, and automation issues within CRM platforms
Ability to troubleshoot issues and optimize campaigns using data and performance insights
Strong collaboration and communication skills across cross-functional teams

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field (preferred)
Experience in the travel, hospitality, or rental car industry is a plus
Experience working in high-volume or multi-brand CRM environments

Responsibilities

Support end-to-end build and execution of CRM transactional campaigns and triggered journeys across SFMC and AJO
Team with Product, IT, Legal, Customer Experience, and Marketing teams to identify gaps in customer communications
Maintain and develop automated triggered communications, including segmentation, trigger logic, and data flows
Execute hands-on development using AMPScript, SQL, SSJS, JSON, HTML, and CSS within SFMC
Enforce rigorous QA processes, including pre-send validation, journey testing, and regression checks
Monitor deliverability and campaign health, including bounce rates, spam signals, and inbox placement
Troubleshoot data, automation, and journey issues while identifying performance improvement opportunities through testing and data analysis
Maintain campaign tagging, documentation, and operational processes to support scalability
Prepare and manage deployment workflows, including scheduling, sequencing, and release hygiene to avoid over‑communication or conflicting messages
Translate business requirements into scalable CRM solutions and independently execute builds
Assist with promotional CRM campaign, including ad-hoc campaigns and leveraging AJO for event-based and real-time customer journeys, as needed