Sr. Sales Manager

Wella

1d•$110,000 - $120,000

About The Position

The Sr. Sales Manager leads, develops, and recruits a direct sales team serving professional beauty salons and schools throughout California. The role covers North, Central, Los Angeles, and Southern California and supports the Wella Professionals, Nioxin, Sebastian, Clairol, OPI, and GHD brands. It involves substantial customer interaction, people leadership, and regional travel. The position is accountable for growing market share by prospecting and acquiring new salon and school customers, while delivering business targets within a defined budget for existing customers. The manager works closely with the education team to maximize education capacity and ensure customer strategies are developed and executed effectively. Strong situational management and company stewardship are needed to build a productive, high-performing organization with continuously growing capabilities.

Requirements

At least 5 years of experience in outside or field sales.
3–5+ years of people leadership experience.
Bachelor’s degree.
Advanced computer skills, including Microsoft PowerPoint, Excel, and Word.
Strong leadership, critical thinking, problem-solving, initiative, and follow-through.
Excellent oral and written communication skills; digitally savvy and results-oriented.
Ability to work independently with a clear focus on deliverables and KPIs.
Strong data management and analytics skills.
Effective prospecting and sales skills.
Experience using a consultative approach to business development.
Strong organization and discipline.
Ability to work with all levels of the organization.
Valid driver’s license.
Ability to travel via air for training and sales meetings at least 1–2 times per year.

Nice To Haves

Power BI experience.
Beauty industry experience.

Responsibilities

Set and deliver monthly, quarterly, and annual targets cascaded from leadership, ensuring the team meets or exceeds business and sales targets.
Assess team members’ capabilities and motivation, tailoring management approaches and creating individual action plans.
Coach team members to develop sales mastery and implement protocols and standards.
Keep the team focused on priorities, track KPIs, prioritize co-riding and coaching sessions, lead area sales meetings, and role-model effective practices through demonstrations.
Deliver results through HPO execution and capability building.
Develop and maintain strategic relationships with key stakeholders and industry decision makers, including key salon accounts, guest artists, and schools.
Participate in and lead industry associations.
Represent Wella Company in professional industry forums, including public, on-stage, and digital events, shows, programs, and meetings.
Use business reports and frontline digital tools to develop territories, teams, and customers; identify trends, standards of excellence, forecasts, strategies, gaps, and productivity action plans.
Customize reports, presentations, and proposals to gain alignment with internal and external customers.