Sr. Program Manager, Retail Brand Expression - Global HOKA
About The Position
As the Sr. Program Manager for HOKA Global Retail Brand Expression, you will drive cross-functional alignment and lead the execution of high-impact integrated marketing campaigns and immersive retail experiences. You’ll orchestrate complex, multi-region initiatives, ensuring seamless connectivity across internal teams, external agencies, and global partners. This role is responsible for program planning, workflow management, budget and invoice oversight, cross-functional communication, and the development and maintenance of scalable program management systems. You’ll champion process improvements that strengthen operational excellence and elevate the team’s ability to deliver cohesive, premium retail brand experiences and key moment activations.
Requirements
- Hold a degree in Marketing, Communications, Digital, or a related field; Master’s Degree / MBA a plus
- Bring 10+ years of experience in marketing operations, agency account management, or production
- Demonstrate strong written and verbal communication skills, with excellent presentation abilities
- Thrive in a fast-paced, evolving environment and perform well under pressure
- Proficient in Microsoft Office suite and Asana
Responsibilities
- Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
- Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
- Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
- Systematize HOKA’s internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
- Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
