Sr. Program Manager, Retail Brand Expression - Global HOKA

Deckers•Goleta, CA

11d•Remote

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. The Role As the Sr. Program Manager for HOKA Global Retail Brand Expression, you will drive cross-functional alignment and lead the execution of high-impact integrated marketing campaigns and immersive retail experiences. You’ll orchestrate complex, multi-region initiatives, ensuring seamless connectivity across internal teams, external agencies, and global partners. This role is responsible for program planning, workflow management, budget and invoice oversight, cross-functional communication, and the development and maintenance of scalable program management systems. You’ll champion process improvements that strengthen operational excellence and elevate the team’s ability to deliver cohesive, premium retail brand experiences and key moment activations. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Hold a degree in Marketing, Communications, Digital, or a related field; Master’s Degree / MBA a plus
Bring 10+ years of experience in marketing operations, agency account management, or production
Demonstrate strong written and verbal communication skills, with excellent presentation abilities
Thrive in a fast-paced, evolving environment and perform well under pressure
Proficient in Microsoft Office suite and Asana

Responsibilities

Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
Systematize HOKA’s internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners