Sr. Director, Color, Material, & Graphic Design - Global HOKA

Deckers Brands•Portland, OR

1d•$185,600 - $250,500•Hybrid

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. As Sr. Director, Color + Material + Graphic Design (CMG) – HOKA, you will lead the integrated CMG vision across Footwear, Apparel, and Accessories, defining and driving the global expression of HOKA through color, material, graphic, and trend strategy. You’ll establish and lead a CMG + Trend Center of Excellence, building creative frameworks that connect consumer insight, cultural relevance, and product expression across all categories. Sitting at the intersection of design, product, brand, and merchandising, you’ll elevate CMG and Trend as strategic drivers of storytelling, speed to market, product differentiation, and commercial impact. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Bachelor’s or master’s degree in industrial design, product design, or related field
12+ years of experience across CMG design disciplines
5+ years leading multi-disciplinary creative teams
Experience building or leading Trend or Design Strategy functions within a global organization
Expert understanding of color, material, graphic, and trend strategy
Proven ability to build systems, frameworks, and centers of excellence
Deep understanding of footwear and apparel product creation
Strong ability to translate consumer insight and cultural signals into product direction
Expertise in storytelling, design systems, and brand expression
Strong cross-functional leadership across product, merchandising, and marketing
Advanced communication and presentation skills

Responsibilities

Define and execute the global CMG + Trend vision across performance and lifestyle footwear, apparel, and accessories
Build annual and seasonal strategies including color palettes, material frameworks, graphic systems, and trend narratives for cohesive HOKA expression
Establish and lead HOKA’s CMG + Trend Center of Excellence, developing scalable tools, processes, and frameworks
Translate macro trends, cultural signals, and consumer insights into actionable product direction and design systems
Partner with VP, Global Design and Design Leadership to shape creative vision and seasonal direction
Lead, manage, and develop Color, Material, Graphic Design, and Trend teams across Footwear and Apparel
Build clear operating models and creation engines to support new creation, refresh, and speed to market
Drive consistency and clarity in CMG application across franchises, categories, and product tiers
Recruit, develop, and mentor creative leaders and teams, fostering a culture of innovation, craft, and accountability
Position Trend as a foundational input into the design process, ensuring alignment from concept through execution
Partner with Product Design, Product Management, Merchandising, Development, Innovation, and Brand Creative to align CMG + Trend direction with business strategy
Champion integrated PCMG thinking, ensuring color, material, graphic, and trend work holistically with product design, construction, and brand identity
Influence upstream decision-making through a CMG + Trend lens, shaping briefs, concepts, and category direction early in the process
Communicate compelling CMG narratives at key milestones, leadership reviews, and strategic forums
Ensure product storytelling is cohesive and differentiated across consumer touchpoints, channels, and regions