Sr. Product Marketing Specialist

Ameriprise Financial Services, LLC•Minneapolis, MN

1d•$66,700 - $91,700•Hybrid

About The Position

The Senior Specialist role involves timely and compliant support of deliverables for marketing projects and managers. Support includes applying established and situational knowledge to apply brand and style guidelines, determine review and approval needs and execute and/or coordinating execution across 60+ implementation streams (internet, intranet, extranet, social media, print, emails, etc.). This role will also provide coaching designed to develop independent readiness for Specialists.

Requirements

Bachelor's degree or equivalent
3+ years of experience supporting business operations, project coordination, marketing operations, or related functions
Strong organizational skills with demonstrated ability to manage multiple priorities and meet deadlines
Strong interpersonal, communication, and collaboration skills
Ability to work independently with limited supervision while contributing effectively within a team environment
Adaptability and resilience in a fast-paced environment with changing priorities
Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

Nice To Haves

Proficiency with Microsoft Office applications, including Word, PowerPoint and Adobe Acrobat Pro
Experience using email marketing platforms, including building, testing, and managing complex customer journey workflows
Experience applying corporate brand and style guidelines
Knowledge of compliance review and approval processes, including experience navigating regulatory requirements and partnering with compliance and legal stakeholders
Experience coordinating complex projects involving multiple business partners and stakeholders
Experience developing, mentoring, or coaching team members
Experience coordinating work and deliverables with support staff, specialists, or cross-functional partners
Experience using AdTrax, Salesforce Marketing Cloud, Workfront, or similar workflow and marketing technology platforms
Knowledge of Ameriprise functions, systems, and business processes
Experience within financial services, wealth management, banking, or other regulated industries

Responsibilities

Coordinate project deliverable timelines – Lead weekly project support meetings to review and update timelines, across multiple partners, in workflow tool (WorkFront). Use established, situational knowledge to coordinate timely delivery in consideration of necessary partners, best practices and lead times. Delegate to Specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development.
Prepare content and gain approvals - Proofread manager drafted content and apply required branding, style guidelines and disclosures. Situationally determine review and approval needs (engaging compliance and/or third-party partners as needed) and submit accordingly. Delegate to other specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development.
Execute deliverables – Deliver/coordinate content delivery via 60+ implementation streams including publishing to host sites (internet, intranet, extranet), social media, print and sending communications via the Email Marketing tool. Engage appropriate enterprise partners; applying best practices and lead times. Upon request, research effectiveness of content (open rates, hits, views, etc.). Delegate to other specialists when appropriate; leveraging existing knowledge and providing guidance to promote continued development.