Product Marketing Specialist

Flexco•Walker, MI

1d•$71,000 - $89,000•Onsite

About The Position

Flexco, a leading global manufacturer, is seeking a Light Duty Product Marketing Specialist to work in our Walker facility. The chosen candidate will collaborate with numerous teams for sales and marketing support, reporting and analysis. This individual will participate in a wide array of marketing and sales projects. Prior experience with product management within a manufacturing setting is a huge plus. This is your opportunity to work in an environment where the culture is focused on People First, Better Together, Customer Centered, Forward Thinking and Committed to Excellence. Flexco has consistently been named to the list of Chicagoland's "101 Best & Brightest Companies to Work For" and is a past winner of Chicago's “Best and Brightest in Wellness.” Product Specialists at Flexco can expect starting compensation of between $71,000.00 and $89,000.00, or more, depending on skills, education and experience.

Requirements

Bachelor’s degree in business, marketing or related field required
Minimum of 2 years of product management/support experience
Exposure to ERP and PLM systems
Proficient in Excel, Word, Power Point, and data extraction
Excellent communication and organizational skills
Strong self-motivational skills required
Strong mechanical aptitude - Qualification essential
Financial and sales analysis skills
Strong technical and commercial understanding of product lines and industries being supported.
Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
Strong written and verbal communication skills
Strong internal and external customer relationships; Ability to effectively work within a matrixed organization

Nice To Haves

Prior experience with product management within a manufacturing setting is a huge plus
Product Manager certification will be a huge plus

Responsibilities

Conduct site visits and engage with customers to gather VOC (Voice of Customer) to assist with the development of the Marketing Specification for new products.
Maintain competitive database that assesses competitive landscape, including market size, competitive share, understanding of the SWOT of the competition.
Assists with the creation and execution of product launch marketing materials for designated product category, ensuring alignment across content, packaging, digital updates, and promotional opportunities.
Reviews and updates existing marketing collateral to ensure content is current and is aligned with our brand and strategy.
Provide/gather subject matter expertise and work with Marketing Communication team to develop technical support materials, including IOMs and videos.
Generate various marketing related reports and analysis.
Provide various tactical support, including generation of quotes and samples
Provide tactical support to assist with marketing requirements for sales and ops support.
Participate in product line continuous improvement activities
In some cases, complete ownership of a particular product or product class. Includes strategy development, pricing recommendations, new product development, and tactical support.
Provide insights and data to support product strategy and strategic initiatives.
Develop general understanding of P&L and assist with analysis and initiatives to improve performance.