Product Marketing Specialist
About The Position
The Product Marketing Specialist will be responsible for driving broad cross-functional coordination and facilitation of go-to-market strategies, bringing products to market from beta/pilot through full commercialization. In close partnership with Product Managers and the Marketing Manager, this position will work to develop/refine product positioning, target audience messaging and meaningful claims – bringing a wide variety of marketing collateral (digital, print, store sets, sales tools, events) to life in compelling, memorable ways. A successful Product Marketing Specialist will thrive in a fast-paced environment, managing and prioritizing concurrent projects. They should be able to think strategically and act tactically. The Product Marketing Specialist should be detail-oriented, ensuring accuracy of product information (copy and visuals) and continuity across the Pella product portfolio by channel and segment. They will work with engineering, Pella’s segment teams and internal/external creative teams to ensure that product marketing projects are delivered on time and within budget. While the responsibilities may vary slightly, the position will likely include varying levels of the following activities.
Requirements
- Ability to think strategically and act tactically.
- Detail-oriented with a focus on accuracy and continuity.
- Experience managing and prioritizing concurrent projects.
- Experience working with engineering, segment teams, and creative teams.
- Familiarity with developing product positioning, target audience messaging, and claims.
- Experience creating marketing collateral (digital, print, sales tools, events).
Responsibilities
- Drive broad cross-functional coordination and facilitation of go-to-market strategies.
- Bring products to market from beta/pilot through full commercialization.
- Develop/refine product positioning, target audience messaging, and meaningful claims in partnership with Product Managers and the Marketing Manager.
- Create compelling and memorable marketing collateral (digital, print, store sets, sales tools, events).
- Manage and prioritize concurrent projects in a fast-paced environment.
- Ensure accuracy of product information (copy and visuals) and continuity across the Pella product portfolio by channel and segment.
- Collaborate with engineering, Pella’s segment teams, and internal/external creative teams to ensure timely and within-budget project delivery.
Benefits
- Individualized talent development plans
- Cross-functional experiences
- Opportunities for career advancement
- Personal and professional development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
