Product Marketing Specialist

Onbe•Atlanta, GA

9d•$71,010 - $81,900•Remote

About The Position

Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs.

Requirements

3+ years in Product Marketing, Marketing, Research, or related role
Experience supporting research, content, or case study development
Strong organizational and project management skills
Ability to gather and structure information from multiple sources
Familiarity with competitive research or market analysis
Basic understanding of B2B marketing and go-to-market concepts
Comfortable working with data and supporting analysis
Strong communicator and cross-functional collaborator
Detail-oriented and able to manage multiple priorities

Nice To Haves

FinTech or payments experience is a plus

Responsibilities

Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
Own ongoing tracking of competitors, market trends, and positioning updates
Maintain and update competitive battlecards and internal resources
Own coordination of case study development, including outreach, scheduling, and approvals
Support drafting and production of case studies, testimonials, and customer stories
Own and maintain a centralized library of proof points, data, and customer evidence
Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
Support product launches by gathering inputs, research, and proof and contributing to messaging development
Assist in developing and updating marketing materials and supporting sales enablement