Sr Product Marketing Mgr
About The Position
Create strategic marketing plan and activities for products within the competitive arena. Lead our teams on strategy to support advanced analysis, value propositions, and supporting collateral that describe the unique benefits of ServiceNow. Coordinate product launches including messaging and positioning, internal communications, and field/event marketing. Determine performance measurements and develop automated dashboards that connect data from all data sources. Partner with product teams to administer and analyze the results of A/B and multivariate tests. Implement the research and data strategy for the life cycle of a product. Your findings and insights will help designers, product managers, engineers and executives provide the next generation products that help our customers to gain value and success with ServiceNow.
Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- 12+ years of relevant experience
- Natural empathy for, and understanding of, needs of customers across multiple types of organizations
- The ability to create ideas for how our products can make our customers and partners more successful
- Creative messaging skills based on value and benefits
- Passion about our products and the possibilities of shaping the future of how people work
- Experience with qualitative methods of user experience research including focus groups
- The ability to summarize requirements into research needs
Responsibilities
- Create strategic marketing plan and activities for products within the competitive arena
- Lead our teams on strategy to support advanced analysis, value propositions, and supporting collateral that describe the unique benefits of ServiceNow
- Coordinate product launches including messaging and positioning, internal communications, and field/event marketing
- Determine performance measurements and develop automated dashboards that connect data from all data sources
- Partner with product teams to administer and analyze the results of A/B and multivariate tests
- Implement the research and data strategy for the life cycle of a product
Benefits
- health plans
- flexible spending accounts
- a 401(k) Plan with company match
- ESPP
- matching donations
- a flexible time away plan
- family leave programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
