Sr. Product Marketing Manager – CPG

Blue Yonder • Coppell, TX

37d • Remote

About The Position

Blue Yonder is looking for a creative and dynamic product marketer with a passion for supply chain management and a deep expertise across CPG and Grocery to help Blue Yonder accelerate its leadership in supply chain transformation. This is a high-impact, highly visible role responsible for helping Blue Yonder grow our leadership position in end-to-end supply chain management across both retail and manufacturing.

Requirements

• Bachelor’s Degree, preferably in marketing or a high-tech field, MBA/master’s preferred
• 5+ years of marketing experience
• 3+ years of experience in CPG and / or Grocery marketing experience or equivalent time marketing at a grocery or CPG company
• Experience of and understanding of supply chain software and its unique impact for retail supply chains
• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English
• Proven track record partnering with and leading cross-functional teams to plan and execute product launches as well as go-to-market programs.
• Strong technical knowledge of cloud-based software products
• Experience defining and measuring how industry marketing efforts support business goals
• Strong internal communicator and collaborator

Responsibilities

• Work with product leaders to translate new product capabilities into outcome-oriented messaging and content used in sales, awareness and demand generation.
• Serve as the subject matter expert on CPG and Grocery supply chains in marketing, supporting sales and creating or repurposing content to be purpose fit for customer discussions.
• Partner with sales and industry leaders to build outcome oriented messaging and content that helps supply chain leaders understand our value across Food & Beverage, regional grocery and mass merchandise, and much more.
• Collaborate with stakeholders across sales, product and marketing to drive CPG and Grocery-specific / tuned programs and promotions that increase engagement.
• Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
• Partner with marketing and product teams on the scripts and visual demonstrations used at events for showcasing the value of Blue Yonder in CPG, Grocery, and Retail overall.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

What This Job Offers

• Job Type: Full-time
• Career Level: Senior