Sr. Product Marketing Manager

Waystar • Atlanta, GA

1d

About The Position

We are actively looking for a Product Marketing Manager that is deeply familiar with the healthcare revenue cycle and has a passion for enabling growth in a fast-paced environment. The successful team member will lead the discovery and deployment of market, product, and client insights. This leader will work cross-functionally with sales, marketing, product, and client operations to develop strategies and execute the plan.

Requirements

• A history of strong knowledge in either health systems/hospitals or post-acute/ambulatory/specialties.
• The ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way.
• The desire to keep a strong pulse on the market, buyers, and trends.
• The ability to unite closely with Growth, Marketing, Product, and Client Operations.
• An innate ability to focus on the details and manage complex, multi-phase projects for on-time delivery.

Nice To Haves

• The ability to gather and analyze data to support the creation of a value story that can be shared with clients and prospects.

Responsibilities

• Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors.
• Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies.
• Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers.
• Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs. Enable these insights to inform messaging and positioning.
• Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success.
• Identify and lead the development of new tools and assets for the go-to-market teams.
• Partner with sales enablement to train the sales team on effectively communicating our value to our clients and prospects.
• Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets.

Benefits

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• Generous paid time off for non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays.
• Flexible time off for exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed