Sr Marketing Manager - Product Marketing

GE Aerospace

19h

About The Position

The Senior Product Marketing Leader is responsible for building and articulating market and product strategies and value sells for respective Commercial Engines & Services. This role involves developing the long-term strategic vision and value proposition for assigned business channels, product lines, and/or services offerings. The position requires performing maintenance cost studies, coordinating with cost of ownership teams, and developing analytics and services value sell content to support sales campaigns. It also includes supporting strategic business plans, pricing discussions, and addressing market feedback to achieve business goals. The role demands articulating GE’s product value differentiation, monitoring competitive threats, and coordinating with airframers for joint value propositions. Additionally, it involves building a network of industry experts and evaluating aircraft utilization and productivity metrics to inform strategic decisions.

Requirements

For US & UAE Candidates only: Bachelor's degree from an accredited university or college, preferably in marketing, business, or engineering
Minimum of 10 years working experience in Aviation industry
For UK Candidates only: Significant experience in the Aviation industry
Right to Work (UK)
Baseline Personnel Security Standard (BPSS) clearance is required and must be maintained for this role.

Nice To Haves

Commercial aviation industry experience
Product marketing experience
Ability to tell a story and develop presentations to influence leaders and stakeholder on program commercial strategy
Experience with lean, able to adopt lean mindset and tools for marketing activities
Strong oral and written communication skills, strong interpersonal and leadership skills
Solicit, collect, and analyze large quantities of data to succinctly capture key insights
Demonstrated ability to analyze and solve complex problems
Demonstrated ability to lead programs / projects; ability to document, plan, market, and execute programs
Established project management skills

Responsibilities

Develop the long-term strategic vision and value proposition for the assigned business channel, product line, and/or services offering.
Perform maintenance cost study and conduct external communication with airframers and lessors.
Coordinate with product line cost of ownership team, develop analytics and services value sell content with short term and life cycle maintenance cost to support sales campaign and customer summits communication.
Support strategic business plan and pricing discussion, participate in CFM commercial policy discussion and bring solution to address market feedback and achieve business goal.
Articulate and present GE’s product value differentiation in the market to assigned customer segments.
Monitor any current and future competitive threats in the industry and provide recommendations to maintain or secure GE’s desired market positioning.
Coordinate with airframers to develop joint value sells.
Build network of industry experts through industry events and personal engagement to stay apprised of evolving trends, and share trends in a thoughtful way.
Evaluate aircraft utilization and productivity metrics, along with their projected outlook, to inform strategic decision-making.

Benefits

Medical, dental, vision, and prescription drug coverage
Access to a Health Coach from GE Aerospace
Employee Assistance Program
GE Aerospace Retirement Savings Plan, a 401(k) savings plan with company matching contributions and company retirement contributions
Access to Fidelity resources and planning consultants
Tuition assistance
Adoption assistance
Paid parental leave
Disability insurance
Life insurance
Paid time-off for vacation or illness
Relocation Assistance Provided