Sr Product Marketing Manager, WW New Customer Registration, Amazon Business

Amazon • Austin, TX

1d • $142,800 - $212,600 • Onsite

About The Position

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee Global New Customer Registration efforts for Amazon Business Commercial, Public Sector, and Strategic business segments. In this role, you will oversee digital marketing strategies to drive new customer registration, driving new business entities to sign up for Amazon Business to fuel top of funnel growth and drive early stage revenue growth across our global prospect base. You will design and implement comprehensive digital marketing strategies across all digital channels (EX: Onsite, Email, Social, PPC Channels, Direct Mail) focused on acquiring high-quality businesses, driving awareness and nurturing them through targeted campaigns, to ultimately convert them into loyal and engaged customers. Your work will directly impact the growth and success of Amazon Business by ensuring a seamless and effective prospect journey, from initial awareness to long-term business growth.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Master's degree in management, business administration, economics, engineering, marketing

Responsibilities

• Develop, execute, and refine the digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces.
• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.
• Set the global strategy for user growth strategies and partner with teams across NA, EU and APAC on deployment of campaigns in market.
• Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.
• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
• Partner with external agencies in support of campaign asset creation and execution as needed.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
• Execute high-impact A/B tests to help continually improve performance.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior