Sr. Product Marketing Manager, Network Leadership
About The Position
This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T‑Mobile’s primary product: the network, and the programs that strengthen customer perception of the network and drive consideration and choice. A key specialization of this role is owning the full breadth of network positioning, messaging, and go-to-market programs, spanning value proposition and claims, frontline enablement tools, proof-based marketing, competitive strategy, and partner programs, that strengthen how customers perceive and choose T‑Mobile’s network across every channel. Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. The role requires collaboration with cross-functional teams including Brand, Integrated Marketing Strategy, Product, and the frontline to create network-led marketing materials and go-to-market programs. Success is measured by improvements in network perception and consideration and the effectiveness of network narrative programs in driving customer engagement and growth.
Requirements
- Bachelors degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
- Acceptable areas of study include Marketing, Business, Communications, or relevant field of study
- 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
- Business Acumen
- Network Positioning & Messaging
- Go-To-Market Strategies
- Data Analysis
- Market Strategies
- Messaging Strategies
- Product Marketing
- Product Positioning
- Product promotions
- Sales Enablement
- Stakeholder Management
- Strategic Thinking
- Value Propositions
- At least 18 years of age
- Legally authorized to work in the United States
Responsibilities
- Own the network value proposition, positioning, and messaging architecture by developing and maintaining the claims hierarchy, messaging frameworks, and positioning that define how T‑Mobile communicates its network leadership across all channels and audiences
- Develop product positioning and messaging that resonate with target audiences to increase sales pipeline and prospects
- Create product collateral including data sheets, technical briefs, and presentations to support revenue generation
- Enable sales and partners by building sales tools and training materials that improve product understanding and competitive positioning
- Deliver webinars and training sessions to diverse audiences to enhance product knowledge and adoption
- Provide market and buyer insights to inform campaign strategies focused on demand creation and reputation building
- Monitor product performance and conduct analysis to inform product adoption and provide feedback to product teams
- Also responsible for other duties/projects as assigned by business management as needed
Benefits
- Competitive base salary and compensation package
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Access to free, year-round money coaches
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short-term disability
- Long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
