Sr. Product Marketing Manager, B2B, Alexa Enterprise

Amazon • Seattle, WA

2d • $142,800 - $193,200 • Onsite

About The Position

We are looking for a Product Marketing lead to help shape and scale our enterprise offering and go-to-market strategy. You'll drive product/feature launches, storytelling, enablement, and collaborate cross-functionally to drive enterprise adoption of the new Alexa, helping them drive revenue and reduce cost. This role is ideal for someone with strong storytelling skills, thrives in ambiguity, and can lead cross-functionally in fast-moving environments, while keeping senior stakeholders updated on progress.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience leading go-to-market for enterprise software/ hardware product launches
• Experience developing messaging, positioning and narrative from the ground up
• Experience leading sales enablement, ensuring that sales teams are equipped with product knowledge and know-how to effectively drive customer adoption

Nice To Haves

• Experience developing go-to-market strategies for technical products
• Track record of creating compelling technical demonstrations and reference architectures
• Experience presenting to executive-level audiences and industry analysts

Responsibilities

• Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams
• Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value
• Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
• Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity
• Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap

Benefits

• sign-on payments
• restricted stock units (RSUs)
• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed