B2B Marketing Lead (HCP & Enterprise)

Tiny Health

2d•Remote

About The Position

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com. We’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth. You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions.

Requirements

4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness
Worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinics
Skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionals
Understand the B2B2C dynamic—and know how to leverage HCPs to grow patient volume
Comfortable managing campaigns across email, paid media, content, and lifecycle marketing
Solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROI
Strong writer, clear communicator, and thoughtful collaborator

Nice To Haves

Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome
Experience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin)
Experience working in a past faced Series A–B stage startup with limited resources and high expectations
Familiarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platforms
Previous experience in a fast-paced startup environment
Work experience in DTC health/wellness companies
Experience working remotely, with proficiency in Slack
Self-directed, proactive, and comfortable with ambiguity

Responsibilities

Design and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid media
Own the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite, Tiny Academy, Tiny certification process, education profile)
Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partners
Optimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenue
Translate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateral
Collaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner success
Build a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny Health
Co-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)
Run targeted B2B campaigns on platforms like Meta, LinkedIn, Google and via email using tools like Klaviyo or SendGrid
Work with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTV
Collaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead quality
Work with our partnerships team on go-to-market and co-branded campaigns
Partner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateral
Manage agency or contractor relationships as needed to support design, copy, or campaign execution