Sr. Product Marketing Manager - AV Solutions

NETGEAR

3d•$114,000 - $156,000

About The Position

The Senior Product Marketing Manager (AV Solutions) owns the market strategy, positioning, and go-to-market narrative for NETGEAR Enterprise’s AV portfolio. This role requires strong knowledge of ProAV networking, AV-over-IP technologies, broadcast workflows, and enterprise infrastructure to translate complex capabilities into clear customer value for integrators, consultants, designers, engineers, channel partners and end users. You will define how NETGEAR switching and networking solutions address modern AV and broadcast challenges, from reliability and scale to ease of deployment and management. This role ensures our AV products are positioned not just as components—but as trusted infrastructure for modern AV and broadcast environments. The ideal candidate combines technical AV expertise with strategic product marketing, content development, and storytelling capabilities, and is comfortable engaging with both technical and business audiences across the AV ecosystem.

Requirements

8+ years experience in Product Marketing or Solutions Marketing
Experience in AV, networking, or adjacent infrastructure market (mandatory)
Strong technical understanding of AV networking and AV-over-IP ecosystems
Familiarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking concepts
Deep understanding of buying motions and partner ecosystems in AV and broadcast worlds
Proven ability to build messaging frameworks and solution narratives
Experience developing launch collateral, sales enablement assets, and technical marketing materials
Strong cross-functional collaboration skills
Exceptional storytelling and communication abilities

Responsibilities

Assess market opportunities across Pro AV segments (corporate, education, hospitality, entertainment, live events, broadcast)
Track industry trends across AV-over-IP protocols, broadcast transport technologies, deployment models, and integrator workflows
Maintain understanding of technologies including multicast networking, QoS, IGMP, PTP, VLANs, SMPTE/ST 2110 standards, Dante, NDI, SDVoE, AES67, and emerging AV-over-IP ecosystems
Define buyer and influencer personas (integrators, consultants, engineers, IT/AV hybrid teams)
Identify core AV pain points (“headaches”) and clearly articulate how we solve them (“aspirins”)
Develop AV-specific product and solution positioning that speaks the language of integrators, consultants, and engineers
Translate complex networking and AV technologies into compelling customer value and deployment outcomes
Create messaging frameworks with key pillars, proof points, and deployment scenarios
Clearly differentiate NETGEAR Enterprise AV solutions from competitive alternatives
Ensure AV messaging aligns with — but is distinct from — IT networking narratives
Weave together switches, management, profiles, and AV-optimized features into cohesive solution stories
Define how AV products fit into larger AV and broadcast system designs and workflows
Simplify complex AV networking concepts into approachable, repeatable stories
Develop customer and sales-facing content (solution briefs, infographics, application guides, competitive battlecards, FAQs, videos)
Create vertical use case and workload-based content for AV environments
Own AV product messaging and positioning for launches
Partner with Project Management to deliver NPI collateral
Create AV-specific launch assets including solution briefs, application guides, FAQs, and sales tools
Support analyst briefings, industry events, webinars, and trade shows
Provide market and integrator insight to influence roadmap and feature decisions
Translate technical capabilities into AV-relevant value
Partner on AV and broadcast-specific messaging frameworks and industry story opportunities
Equip sales and technology partners with clear AV and broadcast narratives that accelerate deal cycles