Sr Product Manager

ProDriven Global Brands•Charlotte, NC
•Hybrid

About The Position

ProDriven Global Brands is seeking a Senior Product Manager, Work Vehicle Solutions, to deeply understand end users, customers, channels, and their work needs. The role involves identifying unmet needs, pain points, and barriers, and translating these insights into differentiated products, services, applications, and commercial solutions. All portfolio decisions and business activities must focus on solving meaningful customer problems, enhancing the end-user experience, and enabling the organization to serve customers more effectively. This individual will translate business strategy, customer needs, market opportunities, and technical requirements into a prioritized and executable product portfolio. As the business owner for assigned product categories and strategic initiatives, the Senior Product Manager will lead efforts from opportunity identification, customer validation, and business case development through product development, commercialization, lifecycle management, and financial performance. The role demands broad leadership across Product, Engineering, Operations, Quality, Supply Chain, Sales, Marketing, Finance, Customer Care, and external partners. The Senior Product Manager will establish priorities, clarify customer and business requirements, identify risks and dependencies, recommend resource and portfolio trade-offs, and ensure cross-functional teams remain aligned around the customer problem and business outcome. Success requires converting customer insight into clear requirements and executable solutions, moving complex initiatives from idea to implementation, balancing transformational projects with ongoing customer and business needs, and maintaining accountability for scope, timing, readiness, financial performance, customer experience, service, and market adoption. This position is currently hybrid, requiring a minimum of 3 days per week in the office for collaboration, teamwork, and business needs, with the possibility of changes based on evolving business requirements.

Requirements

  • Bachelor's degree in Business, Marketing, Engineering, Product Management, or a related field preferred; equivalent professional experience considered. MBA preferred.
  • 7+ years of progressive experience in product management, portfolio management, commercialization, business leadership, product development, or a related field within durable goods.
  • Demonstrated success leading complex cross-functional teams and driving execution without direct authority.
  • Experience managing a portfolio of simultaneous initiatives with competing resources and priorities.
  • Proven experience taking products or business initiatives from customer need and business case through development, launch, and post-launch optimization.
  • Experience developing financial models, business cases, pricing recommendations, forecasts, and portfolio plans.
  • Experience working closely with Engineering, Operations, Sales, Marketing, Finance, Supply Chain, and Quality.
  • Strategic portfolio prioritization and resource trade-off management.
  • Program and project leadership across complex, cross-functional initiatives.
  • Product requirements development and strong technical-commercial translation skills.
  • Business case, financial model, pricing, and performance analysis capability.
  • Commercialization, launch readiness, and market adoption leadership.
  • Strong written, verbal, presentation, facilitation, and executive communication skills.
  • Customer, application, channel, and competitive-market understanding.
  • Risk identification, issue resolution, escalation, and decision-making discipline.
  • High learning agility, sound judgment, emotional intelligence, and the ability to create structure in an ambiguous, fast-changing environment.
  • Proficiency with common business analysis, presentation, roadmap, and project-management tools.

Nice To Haves

  • Experience in automotive, commercial vehicle, upfitting, durable goods, or technically complex product categories preferred.

Responsibilities

  • Understand end users, customers, channels, applications, and competitive alternatives to identify unmet needs, pain points, and barriers to adoption.
  • Turn customer insight and business strategy into a prioritized portfolio roadmap; recommend trade-offs based on customer value, growth, profitability, resources, risk, and speed to impact.
  • Lead initiatives from opportunity definition and customer validation through business case, execution, launch, stabilization, and post-launch review.
  • Define scope, requirements, milestones, owners, dependencies, risks, and success measures; maintain portfolio visibility and drive timely decisions and issue resolution.
  • Own the strategy, roadmap, positioning, performance, and lifecycle of assigned products and categories, including new products, derivatives, fitment, customer opportunities, sourcing changes, and sustaining work.
  • Translate customer needs into product and application requirements; monitor quality, availability, inventory, warranty, service, and feedback to drive corrective action and accurate technical content.
  • Define the target customer, problem to solve, use case, value proposition, differentiation, claims, pricing inputs, and commercial requirements.
  • Align cross-functional launch readiness, track adoption and customer experience, and address performance gaps through corrective action.
  • Own revenue, margin, profitability, pricing, portfolio mix, forecast assumptions, and growth plans for assigned categories.
  • Build and manage business cases and improve results through pricing, cost, assortment, sourcing, channel, inventory, quality, and product rationalization actions.
  • Align functions around the customer problem, business outcome, priorities, decision rights, responsibilities, milestones, and success measures.
  • Lead fact-based decisions, surface resource and execution risks early, and build shared accountability while respecting functional ownership.
  • The Senior Product Manager is accountable for overall business direction, requirements, prioritization, cross-functional alignment, and commercial outcomes for assigned initiatives.
  • Performs Essential Job Functions and Duties with or without reasonable accommodation
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