Sr. Product Manager
About The Position
As a Product Manager – Data & Analytics in Internet Brands’ Legal Division, this role owns reporting database strategies and analytics infrastructure across legal brands including Avvo, Martindale-Hubbell, and Nolo. The position partners closely with Marketing to support data-driven growth and marketing operations by optimizing audience targeting, consolidating legacy data streams, and creating automated systems that safeguard core metrics. The role leads product work from identifying opportunities in the legal market through product vision, roadmap development, and high-impact launches. It balances a multi-quarter strategy with a rolling 6–12 month roadmap and coordinates teams across Engineering, Marketing, Customer Success, and Sales. The position also identifies opportunities to apply Generative AI and machine learning to accelerate product capabilities.
Requirements
- Familiarity with performance marketing loops, audience segmentation, conversion attribution, and targeting data flows.
- Advanced SQL proficiency, including complex queries, relational and non-relational reporting databases, and underlying data schemas.
- Advanced proficiency with Google Sheets and Microsoft Excel, including formulas, pivot tables, data modeling, and regex.
- Hands-on experience building and maintaining dashboards in platforms such as Ninjacat AI and Tableau.
- Ability to audit, clean, and consolidate disparate datasets and standardize legacy reports.
Responsibilities
- Build, maintain, and consolidate reporting databases and legacy dashboards into a single source of truth across brands.
- Partner with Marketing to maintain and optimize dataset pipelines supporting audience-targeting engines and acquisition loops.
- Establish, monitor, and maintain alert triggers to detect tracking drops, release bugs, and unusual user behavior.
- Drive cross-functional collaboration by defining work documents, leading meetings, and aligning Engineering, Marketing, Customer Success, and Sales around shared goals and KPIs.
- Own a multi-quarter product strategy and rolling 6–12 month roadmap.
- Manage the product lifecycle, from identifying opportunities in the legal market and defining product vision to building the roadmap and executing launches.
- Identify high-impact opportunities to use Generative AI and machine learning to accelerate product capabilities.
Benefits
- Medical, dental, and vision coverage
- Flexible spending accounts for medical and dependent care
- Short-term and long-term disability insurance
- Life and AD&D insurance
- 401(k) retirement savings plan with company match
- Paid time off
- Paid holidays
- Employee Assistance Program
- Well-being coaching services
- Voluntary home, auto, and pet insurance
- Discounted legal and financial services
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
