Sr. Product Manager

Intuitive•Sunnyvale, CA

About The Position

As a member of Intuitive’s US Product Marketing team, the Sr. Product Manager is responsible for the performance of existing product lines and new product launches. The role works across US Clinical Marketing, Global Product Marketing, US and Global Hospital Marketing, and Field Sales to develop and execute marketing and sales strategies that increase adoption and utilization of advanced energy, stapling, and smart instrumentation in da Vinci procedures across surgical specialties. The position maintains customer and surgeon relationships, gathers customer feedback, supports product troubleshooting, and develops product messaging, training, events, and adoption metrics. It also develops procedural knowledge by attending cases and delivering product demonstrations and presentations to surgeons and hospital executives. The role requires domestic travel of 50%.

Requirements

At least 8 years of experience in a therapeutic or medical device company.
Surgical and/or Operating Room experience in sales or marketing.
Experience collaborating with Sales, Marketing teams, Operations, and Customer Service.
Proven ability to segment, target, position, and message products or procedures and develop sales support to drive adoption.
Excellent written and verbal communication skills, including experience presenting to surgeons and hospital executives.
Ability to work creatively, prioritize, and manage goals and initiatives amid competing priorities.
Strong analytical capability and intuition.
Self-starter with problem-solving ability in a high-growth, fast-paced environment.
Strong teamwork and interpersonal skills across multiple constituents.
Strong knowledge of the Microsoft Office product suite.
Ability to travel 50% domestically.
Bachelor’s degree required.

Nice To Haves

More than 2 years of surgical marketing experience in advanced energy or stapling.
Previous surgical sales experience.
MBA or another advanced degree.

Responsibilities

Engage key customers to accelerate technology adoption and utilization across core product lines and surgical specialties.
Collect and consolidate Voice of Customer feedback and communicate challenges and opportunities to US Clinical Marketing, Global Product Marketing, and Sales Leadership.
Identify and scale best-demonstrated practices from Key Opinion Leaders and Field Sales to improve regional variation in adoption and utilization.
Identify and develop Product Champions for existing and newly launched products across surgical specialties.
Create clinical and economic reference stories to promote effective product choreographies and practices across specialties and health systems.
Collaborate with Key Opinion Leaders, Global Product Marketing, and US Clinical Marketing to develop value propositions and messaging for new product launches.
Create and track product-adoption metrics with US Sales Operations to inform marketing and sales strategies.
Develop impactful Field Sales training content with Commercial Learning to accelerate technology adoption and utilization.
Partner with Clinical Marketing and Field Sales on conferences, tradeshows, Executive Education Events, Market Development Events, and VIP customer events; deliver product demonstrations and technology presentations and ensure key messaging is included in sponsored presentations and customer interactions.
Maintain a front-line presence for customer experience, assist Sales with critical troubleshooting, and raise product performance issues.
Develop and maintain procedural knowledge and surgeon relationships by attending cases, demonstrating products to hospital executives or surgeons, and collaborating with US Clinical Marketing, Field Sales, and Key Account Managers.