Sr Product Manager, Marketing Events, Technology and Experience

Palo Alto Networks

About The Position

As the Sr. Product Manager, Marketing Events, Technology and Experience, you will be the engine room of our global event ecosystem. You aren't just an event technologist; you are a builder of scalable systems and a driver of digital excellence. Sitting at the intersection of world-class event experience and technical execution, you will be responsible for ensuring our event organization is data-driven, operationally seamless, and optimized for long-term ROI.

Requirements

10+ years of experience in Marketing Operations, Event Technology, or Product Management, preferably within a high-growth enterprise software environment.
Mastery of the MarTech stack, including expert-level proficiency in event platforms (e.g., Cvent, RainFocus) and CRM systems (Salesforce).
Comprehensive understanding of lead flow automation, data architecture, and the complexities of global B2B demand generation.
Proven capability to lead large-scale technical transformations with a strong bias toward iterative, data-backed processes.
Ability to build deep relationships and influence senior stakeholders across GTM teams without direct authority.
Absolute integrity when handling sensitive performance data and organizational budgets.
Experience thriving in transformation environments where the digital roadmap is built and refined in real-time.

Nice To Haves

A proactive mindset—the ability to identify data bottlenecks before they reach leadership and present them alongside scalable solutions.
Demonstrated ability to not just fix technical bugs, but to build robust processes that prevent them from reoccurring.
Expert-level knowledge of Agile methodologies applied to marketing technology deployments.
Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms to lead the on-demand digital strategy and ensure high-performing web experiences.
Experience identifying and implementing AI-driven event tools (e.g., chatbots for attendee support or AI-driven networking engines) to move the stack from experimentation to standardized production.
PMP or equivalent Program Management certification is preferred.

Responsibilities

Orchestrate the event technology stack and its deep integration into the broader marketing automation and CRM ecosystem.
Define and scale the end-to-end process for event data, moving from manual capture to standardized, automated production.
Lead the "on-demand" events strategy on the main website (.com), ensuring event content is transformed into evergreen assets that drive continuous pipeline.
Build and own the lifecycle of lead capture to CRM, ensuring high-fidelity lead flow and immediate sales visibility.
Partner with Marketing Operations and Demand Generation to ensure disciplined data integrity and measurable attribution across all event tiers.
Implement standardized program management frameworks for event technology rollouts, ensuring minimal business disruption during global deployments.
Proactively identify and mitigate technical risks or data gaps within the event funnel, providing executive visibility into performance blockers.
Design the curriculum and workflows required to scale digital literacy regarding event technology across the global marketing team.
Audit and Re-engineer the existing event technology landscape and lead flows, identifying friction points and technical debt to drive systematic optimization and peak operational performance.
Architect and Optimize the end-to-end digital experience across event apps and web properties, ensuring a frictionless attendee journey that bridges the gap between physical engagement and digital intelligence.