Product Manager, Marketing Technology

Becton Dickinson Medical Devices•Lexington, KY

1d•Remote

About The Position

Liberator Medical Supply, a subsidiary of BD, is seeking a Software Product Manager, MarTech to lead and inspire teams focused on all aspects of our Salesforce platform to drive innovation, quality, and customer excellence. You will lead a team that’s building solutions which enable our organization to make accurate customer-first decisions at every level, at the speed business demands. This unique opportunity provides a chance to lead our business and team in healthcare, using Data Cloud, Experience Cloud, Health Cloud, Marketing Cloud, and Commerce Cloud. BD’s vision is to create world-class service capabilities, making it easier for customers to manage their condition, improve their lives, and access and consume our products. We are implementing solutions that are customer-centric, integrated, efficient, flexible, scalable, and user-friendly. In this role, you will work with various business, product, and technology teams to design and build innovative solutions. The ideal candidate is an agile practitioner, fosters teamwork, and can build strong interpersonal relationships with the Operations teams, Technology team, Leadership, and Partners with a focus on building the right functionality in the right order and helping overcome obstacles. This is a highly visible, business- impacting position. The successful candidate must be highly analytical, thorough, and curious with the ability to improvise and develop creative solutions when common approaches fail. The candidate possesses a strong value of pragmatism over idealism in times of uncertainty with a perpetual curiosity and passion for developing their skill. -T h is is a fully remote role open to qualified candidates residing in the US-

Requirements

Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering.
5+ years of Software product management experience.
5+ years’ experience designing and building on CRM platforms
Experience with MarTech Products and Technology: Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar
5+ years’ experience working in a collaborative Agile environment leading remote teams through grooming, planning, daily stand-up, etc.
3+ years in managing, supporting and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack (Salesforce Marketing Cloud, Personalization, Data Cloud, Google Analytics or similar behavioral analytics platforms)
Mature interpersonal skills to guide interactions with your partners in design, engineering, and other business functions (marketing, sales, customer service, legal)
History of using a highly analytical abilities to synthesize complex and diverse information
Experienced in successful group presentations and conducting meetings, able to clearly articulate verbally.
Track record of identifying and resolving problems in a timely manner and gathering and analyzing information skillfully

Nice To Haves

Experience with business intelligence and data warehouse tools.
Experience with customer journey mapping and personalization strategies, leveraging Salesforce Data Cloud or similar tools to drive targeted, omnichannel engagement.
Familiarity with API integrations and marketing technology architecture, enabling seamless data flow between CRM, eCommerce, and analytics platforms.
Experience with Healthcare industry with understanding HIPAA/HITECH regulations and guidelines for securing ePHI data.

Responsibilities

Lead the product management lifecycle from ideation to launch, ensuring alignment with company goals and customer needs.
Deeply understand our customers, technology, processes, and business goals.
Help our organization scale through technology-driven solutions
Develop and maintain a product roadmap, prioritizing features and enhancements based on market research, customer feedback, and business objectives.
Own the product lifecycle: deliver features, learn from user adoption metrics and feedback, and broadly communicate product strategy, tactics, and operations.
Manage all aspects of the product development lifecycle including: research, design, proposals, prioritization, implementation, and post-launch maintenance.
Partner and coordinate cross-functionally across Digital Marketing, Digital Technology, Business Intelligence, and other teams to understand business needs and translate those into action.
Collaborate with engineering, marketing, sales, and customer support teams to define product requirements and deliverables.
Guide and motivate a cross-functional team through the full product development lifecycle using discovery, iterative design, and agile development methodologies.
Build and strengthen relationships with internal and external partners.
Communicate product vision, strategy, and progress to stakeholders, including senior leadership.
Define and track key performance indicators (KPIs) to measure product success and drive continuous improvement.
Use product metrics that measure progress towards your goal, communicate regularly, and optimize based on results.
Develop and enhance platform to implement testing strategies and execution plans to optimize and improve performance of customer marketing programs (A/B, etc.)
Build and strengthen relationships with internal and external partners