Marketing Technology Manager

ESL All Companies•Rochester, NY

1d•Hybrid

About The Position

Reporting to the Manager, Marketing Operations, the Marketing Technology Manager oversees the design, optimization, integration, and management of our digital marketing technology ecosystem. This individual will act as a trusted advisor and consultant to multiple teams throughout the organization to help them leverage technology in order to streamline operations and focus on growth. They will also bring strategic vision and hands-on leadership to our Marketing Technology discipline, turning customer needs into solutions that are integrated, scalable, and adopted cross functionally.

Requirements

Bachelor's degree in marketing, marketing operations, business administration, digital marketing, or communications
A minimum of 5 years of experience in marketing platforms, including automation tools and CRM systems.
Experience applying AI tools to Marketing operations or Martech work – content development, data analysis, automation, and/or workflow efficiency
Experience managing personalization technologies.
Strong understanding of analytics, data reporting, and performance tracking across Martech solutions.
Experience developing and executing successful marketing messaging strategies that drive business growth via Marketing Automation systems
Demonstrates alignment with ESL’s Core Values, mission, vision, and purpose to help our community thrive and prosper

Nice To Haves

Experience managing personalization technologies
Financial industry experience preferred, but not required
Certification from/in a marketing automation system or CRM system
Google Tag Manager experience
Google Analytics experience
Experience managing personalization technologies
Data visualization tool (e.g., Power BI, Tableau) experience
CRM and Marketing Automation platform experience (e.g., Marketo, Salesforce Marketing Cloud, Creatio, Hubspot)

Responsibilities

Own and evolve the Marketing Automation ecosystem to ensure platforms are fully integrated, scalable, and continuously aligned to business needs
Proactively research potential solutions and build compelling business cases for new system acquisitions or technology enhancements
Act as the primary Subject Matter Expert (SME) for all marketing technology, providing guidance, troubleshooting and best practices to users
Manage vendor relationships, contracts, and platform performance
Tracks AI developments relevant to Marketing operations and proactively surfaces opportunities to the team
Establish and enforce governance policies for marketing data to ensure its accuracy, consistency and overall quality across all tools and technologies
Collaborate closely with other departments to ensure high-quality data inputs, seamless data flow and effective data management practices across the organization
Develop and maintain a QA process for all automated workflows and campaigns before launch, including data validation, personalization logic, and compliance checks
Translate marketing strategies into workflows, dynamic content rules, segmentation logic and triggered journeys
Build and implement experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention
Ensure proper tracking, tagging, and campaign attribution across channels using tools such as Google Tag Manager and Google Analytics
Stay current on emerging marketing technologies, automation best practices, and personalization tools
Lead training sessions and workshops to increase platform adoption and campaign effectiveness for Marketing department and the organization overall