Sr. Product Manager (Incentives and Variable Marketing)

Ford Motor CompanyBaltimore, MD
$132,800 - $250,800Remote

About The Position

The Dealer Tools Product team is seeking a Senior Product Manager to lead the modernization of the Variable Marketing & Incentives AI platform and its supporting toolset. This role is responsible for shaping product strategy from early discovery and journey mapping through roadmap development and delivery execution. The ideal candidate will partner closely with business stakeholders, dealers, engineering, and cross-functional teams to identify opportunities, define solutions, and drive end-to-end execution across a complex, high-impact product domain.

Requirements

  • Experience in product strategy development.
  • Experience in roadmap development and delivery execution.
  • Experience partnering with business stakeholders, dealers, engineering, and cross-functional teams.
  • Experience identifying opportunities and defining solutions.
  • Experience driving end-to-end execution.
  • Experience in a complex, high-impact product domain.

Nice To Haves

  • Experience with Variable Marketing & Incentives AI platforms.
  • Experience with modernization of AI platforms and supporting toolsets.

Responsibilities

  • Shaping product strategy from early discovery and journey mapping through roadmap development and delivery execution.
  • Partnering closely with business stakeholders, dealers, engineering, and cross-functional teams to identify opportunities, define solutions, and drive end-to-end execution across a complex, high-impact product domain.
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