Sr. Product Manager, Alexa Canada

Amazon • Toronto, ON

9d • CA$115,800 - CA$193,400 • Onsite

About The Position

The Amazon Alexa International team in Toronto is looking for a Senior Product Manager to lead the expansion of Alexa+ in Canada. This role involves defining user needs, developing product roadmaps, understanding the Canadian market landscape (English and French locales), and translating strategic vision into actionable plans. The position requires owning the end-to-end customer experience for Alexa Canada across various endpoints, managing prioritization and trade-offs, and working closely with engineering and program management teams. The role is described as equal parts business strategy, product definition, and program delivery, requiring the ability to thrive in an ambiguous, fast-paced, and dynamic business environment. The ideal candidate will possess analytical skills, cross-functional understanding, business judgment, technical expertise, and strategic thinking, with a genuine technical curiosity in AI/ML, large language models, and conversational systems. Direct customer engagement through beta programs and feedback channels is essential. Collaboration with various partners such as marketing, technical PMs, solution architects, engineering, content, business development, and legal is expected to ensure a world-class Alexa experience in Canada.

Requirements

• 5+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree or equivalent
• Experience owning technology products
• Experience owning feature delivery and tradeoffs of a product
• Speak, write, and read fluently in French

Nice To Haves

• Experience working across functional teams and senior stakeholders
• Experience in influencing senior leadership through data driven insights
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery

Responsibilities

• Define user needs through direct customer engagement including user research sessions, beta feedback programs, and analysis of customer support interactions to identify gaps, feature enhancements, and opportunities to grow the business.
• Define creative, high-quality, simple product roadmaps based on team strategy and vision, communicating the "why" through compelling narratives that align senior leadership and cross-functional partners.
• Develop and maintain a deep understanding of the market landscape, customer needs, and competitive dynamics in Canada across English and French locales, including emerging AI/ML capabilities and their implications for product strategy.
• Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application.
• Translate strategic vision into actionable plans and lead cross-functional teams to execute on priority initiatives, writing clear strategy documents (PRFAQs, one-pagers) that influence organizational priorities.
• Own the end-to-end customer experience for Alexa Canada across Echo, FireTV, and additional endpoints, partnering closely with UX designers to co-create experiences that balance delight, usability, and technical feasibility.
• Track launches through every step from experience review and packaging approval, to beta testing, leadership presentations, and customer launch.
• Manage prioritization and trade-offs among customer experience, performance, and operational support load, using data-driven frameworks and experimentation (A/B testing, holdout groups) to validate decisions.
• Continuously monitor customer experience performance using advanced analytics segmentation, cohort analysis, and causal inference to identify gaps, improvement areas, and build improvement plans with measurable success criteria.
• Work closely with engineering teams and program management to deliver products to the market, demonstrating sufficient technical depth to evaluate architectural proposals, ask incisive questions about AI model behavior, and identify risks in technical approaches.
• Proactively identify and resolve strategic issues that may impair the team's ability to meet strategic, financial, and technical goals.
• Work collaboratively with other product managers to share frameworks, best practices, and institutional knowledge to elevate team capability.

Benefits

• health insurance (medical, dental, vision, prescription, basic life & AD&D insurance)
• Registered Retirement Savings Plan (RRSP)
• Deferred Profit Sharing Plan (DPSP)
• paid time off
• other resources to improve health and well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Senior