Sr. Product Marketing Manager, Alexa Health & Wellness

Amazon • Seattle, WA

3d • $142,800 - $193,200 • Onsite

About The Position

We're seeking a Senior Product Marketing Manager to collaborate with world-class companies to drive the launch of new features and deepen customer engagement with Health & Wellness on Alexa+. The ideal candidate will develop and execute strategic marketing initiatives, collaborating with partner organizations and cross-functional teams including Product, Design, Marketing, PR, and Business Development. They are passionate about measuring results and ROI—prioritizing sustainable growth over short-term gains. They will be known for experimenting with new approaches and identifying opportunities to scale. Our ideal candidate will have a demonstrated ability to be creative, initiate and launch effective marketing partnerships and programs, and thrive in a fast-paced environment as a vocal thought leader excited about innovation. You will be a self-starter, comfortable with ambiguity, and able to think big while paying careful attention to detail. This role requires a unique blend of marketing expertise, business acumen, and relationship management skills.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience bringing new products to market and building go-to-market plans from the ground up
• Defining strategy and leading execution of integrated marketing campaigns

Nice To Haves

• Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences

Responsibilities

• Lead the development and execution of go-to-market plans for new product experiences in collaboration with third-party brands and Product, Design, Marketing, PR, and Business Development teams
• Define and launch high-impact, integrated marketing campaigns that drive growth and engagement, in collaboration with cross-functional teams including Marketing and PR
• Develop compelling messaging and content that balance functional and emotional benefits to support the end-to-end user journey
• Identify key customer needs and market opportunities to inform marketing strategies and product roadmap
• Establish and track key performance metrics to measure campaign effectiveness, own reporting, and optimize marketing initiatives based on data

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed