Sr Portfolio Marketing Mgr

Forrester • Cambridge, MA

1d • $106,000 - $172,000

About The Position

Forrester seeks a Senior Portfolio Marketing Manager to lead our go-to-market strategy and planning for the technology audience group, driving growth for all relevant offerings that meet that audience’s buying needs. The ideal Senior Portfolio Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead go-to-market strategy for our technology audience. This individual must work cross-functionally to align product management, sales enablement, research, marketing, and customer success functions. The chosen candidate must have an expert understanding of buyer needs and often acts as a subject matter expert (SME) to transfer knowledge about markets, buyers and products across marketing and sales functions.

Requirements

• Minimum of five to 10 years’ experience in portfolio or product marketing, or similar role with transferable skills.
• A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
• Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to contextualize Forrester’s intellectual property.
• Comfort in marketing tangible and intangible products.
• Eager to deploy and use AI agents and tools to improve existing and create new workflows.
• High clock speed and ability to work independently without constant oversight or a support team.
• Demonstrated project management and collaboration skills across functional groups.
• Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.

Nice To Haves

• Data visualization or background in visual information design considered a plus.

Responsibilities

• Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs and the purchasing decision process.
• Define the market opportunity and requirements for a product or set of products; identify audience segments with the highest propensity to buy.
• Recommend enhancements/changes to Forrester’s offerings or go-to-market strategy based on market and customer research.
• Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience.
• Lead product naming and messaging exercises.
• Initiate and orchestrate launch plans related to the commercial release of a product, enhancement, or new intellectual property for Forrester.
• Identify targeted business goals and communicate the results of related sales and marketing efforts.
• Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process.
• Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content.
• Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization.
• Contribute to cross-functional teams that include research, product, marketing, sales, consulting, and events team members.
• Collaborate with sales enablement and/or product managers to identify sales and customer success enablement needs and create internal and market-facing content.
• Develop customer references, testimonials, and case studies for external and internal use in collaboration with customer marketing and content teams.
• Drive product retention and upsell/cross-sell strategies.
• Create high-impact assets and manage them in the global sales content management system.
• Help design experiences that highlight audience-relevant offerings at Forrester events.
• Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.

Benefits

• We’re a network of knowledge and experience leading to richer, fuller careers.
• Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it.
• It’s a place where everyone is given the tools, support, and runway they need to go far.
• We’ll be right there beside you, every step of the way.
• Let’s be bold, together.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed