Product Marketing-Sr Mgr

Verizon•Rolling Meadows, IL

1d•$115,500 - $201,000•Hybrid

About The Position

The Senior Manager, Product Marketing & Sales Enablement represents a strategic role designed to accelerate business growth, product adoption, and field readiness. This role bridges the gap between what Product R&D builds and frontline customer-facing teams, such as Sales, Customer Success, and Support. It also ensures our Marketing channels effectively communicate that value to the market. This individual will own both the go-to-market (GTM) positioning of strategic product releases and the development of comprehensive enablement ecosystems that arm the field with that knowledge. Success is measured not just by launching products on time, but by driving product adoption, sales velocity, win rates, and retention. This role blends the external, market-facing strategic lens of Product Marketing with the internal, execution-focused lens of Sales Enablement. Rather than operating in silos, these two disciplines harmonize within the Product Marketing and Sales Enablement Team to deliver maximum business impact.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field; or four or more years of work experience.
Six or more years of business experience across product marketing, sales enablement, consulting, or adjacent business-critical roles.
Six or more years of dedicated experience in either Product Marketing or B2B Sales Enablement roles.
Proven experience directly supporting or partnering with customer-facing teams, with a solid appreciation of how Sales and Customer Success teams operate on a daily basis.
Willingness to travel as required by the business (up to 10%).

Nice To Haves

Demonstrated, executive-level communication, writing, presentation, and copywriting skills, with the ability to summarize complex technical details into clear business benefits.
Ability to operate independently in a dynamic, fast-paced environment where products are constantly being updated and iterated upon.
Experience with learning management systems (LMS) and instructional design methodologies.
Familiarity with sales conversational intelligence tools (e.g., Gong, Gainsight) and sales methodology frameworks.
MBA or Master's in Marketing.

Responsibilities

Own End-to-End GTM Execution: Lead the go-to-market planning and commercial readiness for key product features, add-on solutions, integrations, and other customer-facing value.
Formulate Positioning & Value Propositions: Craft and validate compelling, problem-oriented positioning using generative AI tools to rapidly iterate on messaging, focusing on Verizon Connect’s core differentiators and ROI.
Establish the Product Source of Truth (SOT): Develop and maintain comprehensive Launch Books, product definitions, and messaging that serve as the foundation for both internal communications and external marketing efforts.
Market-Facing Evangelism: Champion creative, bold ideas by acting as a product Subject Matter Expert (SME). Drive content direction for blogs, webinars, and case studies, leveraging AI tools to quickly generate and tailor external messaging.
Develop Curriculum & Reinforcement Programs: Build out product education, vertical-specific information, and knowledge reinforcement pathways that go beyond basic product walkthroughs.
Design Practical Collateral: Produce and maintain enablement materials, such as Sales Slicks, competitive battlecards, presentation decks, and demo environment setups.
Optimize Pitch & Objection Handling: Partner with customer-facing teams to engrain product value propositions, refine the sales pitch, and leverage AI-driven competitive research for real-time objection handling and proactive differentiation.
Gather Actionable Field Feedback: Cultivate deep relationships with customer-facing teams to understand the actual friction points they face in the field. Conduct regular sales confidence surveys and feedback sessions.
Analyze The Market: Continuously monitor market and competitor insights, utilizing AI tools (such as Gong conversational intelligence) and win/loss analyses to pivot GTM messaging dynamically.
Synthesize Voice of Customer (VoC): Connect with customers and run beta feedback programs, leveraging AI to quickly analyze verbatims, identify key pain points, and quantify competitive advantages that inform messaging.
Drive Cross-Functional Collaboration: Act as a alignment point between Go-To-Market Managers, Product Management, UX, Learning & Development (L&D), Marketing, and ePMO to coordinate release schedules, training efforts, and GTM milestones.
Establish Leading Metrics: Implement and monitor metrics to measure enablement effectiveness, including launch preparedness, training completion rates, and qualitative feedback scores.