Sr. Partner Marketing Manager

Dialpad•Austin, TX

13h

About The Position

The Senior Partner Marketing Manager leads the strategy, development, and execution of high-impact partner marketing programs that drive measurable revenue growth through strategic channel relationships. This role owns the partner marketing strategy across key channel partner segments, shaping go-to-market execution, performance optimization, and scaling best practices across the organization. This position partners closely with channel sales, revenue marketing, partner programs, and external partners to build scalable co-marketing programs, strengthen partner enablement, and accelerate pipeline contribution. It also plays a key role in defining operational standards, improving program efficiency, and mentoring team members within the partner marketing function. This position reports to the Sr. Manager, Partner Marketing.

Requirements

5–8+ years of partner marketing experience within a similar channel ecosystem; experience in a comparable partner model is strongly preferred given the nuances of partner engagement.
Proven success leading cross-functional partner GTM programs that drive measurable pipeline and revenue through channel partners.
Strong experience in partner pipeline growth strategy, including marketing to and through partners across co-sell and co-marketing motions.
Experience executing partner demand generation programs, including partner seller incentives, in-person events, webinars, sponsorship optimization, and digital activation to drive demand and partner account expansion.
Experience influencing MDF strategy, allocation, and optimization to drive stronger partner performance and ensure effective use of investments.
Strong analytical skills with experience defining KPIs, measuring partner program performance, and driving data-informed improvements.
Hands-on experience with Salesforce and marketing automation tools, including campaign tracking, attribution, and reporting.
Ability to operate in fast-paced, evolving partner environments with shifting priorities and limited structure.
Strong project and program management skills with the ability to manage multiple complex partner initiatives simultaneously.
Excellent communication skills with the ability to influence internal stakeholders, channel sales teams, and external partners.
Experience working across distributed partner ecosystems and global teams.
Proactive, solutions-oriented mindset focused on continuous improvement and driving stronger partner-led pipeline outcomes.

Nice To Haves

Telecommunications, collaboration, or UCaaS partner ecosystem experience is a plus.

Responsibilities

Lead the development and execution of strategic partner marketing programs that drive channel growth and revenue impact.
Own partner co-marketing strategies aligned to business and regional growth priorities across internal-led and partner-led initiatives.
Develop scalable, repeatable co-marketing frameworks that improve partner activation and pipeline contribution.
Lead strategic planning sessions with key partners and internal stakeholders to align on joint marketing objectives, priorities, and outcomes.
Drive integrated go-to-market campaigns across the partner ecosystem, including partner-led and customer-facing initiatives across regions.
Manage fiscal year and quarterly budget allocation by partner segment to maximize ROI and business impact.
Own marketing-sourced and influenced performance tracking, reporting, and optimization across all partner marketing programs, including defining KPIs and measurement frameworks.
Partner with sales leadership and regional teams to design and execute joint go-to-market plans for strategic accounts and priority partner segments.
Partner with the Partner Programs team to develop and scale partner-facing enablement programs that improve marketing execution and sales readiness.
Oversee standards for partner content development, ensuring consistency, quality, and alignment with brand and product positioning.
Lead regular business reviews with stakeholders to assess performance, identify gaps, and prioritize optimization opportunities.
Mentor and guide junior team members to elevate overall team capability and execution quality.
Operationalize strategy from Partner Marketing leadership by socializing it across stakeholders and continuously refining execution to maximize pipeline impact.
Evaluate and recommend tools, systems, and workflows to improve scalability, efficiency, and operational rigor.