Sr. Partner Marketing Manager, Amazon Leo

Amazon • Bellevue, WA

2d • $118,200 - $160,000 • Onsite

About The Position

Amazon Leo is Amazon's low Earth orbit satellite network, aiming to provide fast, reliable broadband connectivity to areas beyond existing network reach. The team is looking for an experienced Senior Partner Marketing Manager to engage, enable, and activate the Leo partner ecosystem. This role requires a strong background in marketing, the technology industry, and channel partner marketing, with a proven ability to drive successful marketing initiatives for co-sell technology partners. The manager will be the primary marketing contact for Leo's partner ecosystem, including Value-Added Resellers (VARs), Technology Service Distributors (TSDs) and their sales agents, telecommunications partners, and large GTM customers like aerospace and maritime operators. Key responsibilities include shaping and executing Go-To-Market (GTM) tactics, understanding partner motivations and go-to-market strategies, and developing enabling tools, content, and programs. The role operates at the intersection of partner marketing, demand generation, and field enablement, with Market Development Funds (MDF) governance and Account-Based Marketing (ABM) execution as core disciplines.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience with sales enablement platforms
• 6+ years of experience in B2B partner marketing, channel marketing, or partner program management, with a track record of enabling and activating partner ecosystems across multiple partner types.
• Hands-on experience managing MDF programs, including defining qualification criteria, co- investment requirements, and proof-of-execution governance, with the ability to connect MDF activity to measurable pipeline outcomes.
• U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience marketing through or alongside VARs, TSDs, agents, or telco partners in connectivity, satellite, cloud infrastructure, or industrial technology market segments.

Responsibilities

• Interface with the Partner Program team to drive awareness of the Amazon Leo Partner Program across target partner communities (VARs, TSDs and sales agents, telcos, and strategic GTM customers), ensuring partners understand the program’s value proposition, onboarding path, and go-to-market benefits.
• Drive partner marketing enablement as a core component of the partner onboarding experience, developing and delivering a partner playbook and building (or providing partner access to) a library of marketing and sales materials, including collateral, pitch decks, social and digital content, and product information.
• Collaborate with the Leo marketing campaign team to develop and execute partner-facing programs that drive partner recruitment, activation, engagement, and retention across all partner tiers and types.
• Work closely with the Partner Program team to contribute marketing-informed insights that help shape the direction of the Amazon Leo Partner Program, bringing a field-level understanding of partner needs, content gaps, and activation barriers to program design conversations.
• Build Amazon Leo brand awareness within target partner communities and enable partners to self-serve readiness content, raise their hand to join the program, and quickly ramp their teams on Leo’s value proposition, use cases, and target verticals.
• Develop and execute tailored marketing enablement strategies for a diverse partner ecosystem, including VARs, TSDs and agents, telcos, and larger GTM customers such as Delta and major maritime operators.
• Align and manage Market Development Funds (MDF) and budget to support strategic partner marketing plans and drive measurable pipeline impact by defining partner qualification criteria, co-investment requirements, and an investment strategy with specific goals.
• Connect MDF eligibility and priority directly to Leo’s ABM account coverage model, ensuring MDF-funded partner activities feed into account-level engagement scoring tied to ABM account lists, MQA progression, and partner-driven pipeline tracking.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed