Sr. Technical Partner Marketing Manager
About The Position
CockroachDB is a category-defining tech company that makes it easier for companies to build and scale apps. We are looking for a Technical Partner Marketing Manager to help shape and amplify the narrative across our partner and ISV ecosystem. This role requires strong partner marketing experience, a clear point of view on modern infrastructure and AI, and the ability to build credibility across social channels, developer communities, and industry events. Reporting to the Head of Corporate Marketing, you will collaborate closely with partner engineering, alliances, and product marketing to transform integrations and technical work into compelling content, thought leadership, developer programs, and go-to-market campaigns that drive awareness and adoption. The goal is to turn partner integrations and technical innovation into stories that resonate with developers and technical buyers, thereby strengthening CockroachDB’s position in the evolving AI and cloud ecosystem.
Requirements
- 5+ years of experience in technical marketing, developer relations, partner marketing, or content marketing in a B2B technology company.
- Strong technical writing skills with the ability to create content for developer and engineering audiences.
- Experience working with cloud platforms, APIs, databases, or infrastructure products.
- Comfort collaborating closely with engineering and product teams.
- Ability to plan and execute webinars, workshops, and virtual programs independently.
- Track record of creating content that drives measurable developer engagement or pipeline.
- A self-starter mentality. You don't wait for a brief. You go find the story.
Nice To Haves
- Experience marketing to developers or within developer ecosystems.
- Familiarity with databases, distributed systems, or cloud-native infrastructure.
- Background in AI/ML ecosystem partnerships or ISV marketing.
- Experience with dev rel community building (forums, Discord, GitHub, Stack Overflow).
Responsibilities
- Own the Partner Marketing Narrative
- Lead go-to-market storytelling for strategic technology partners across cloud, AI, and ISV ecosystems
- Create technical content, co-marketing campaigns, and developer-facing assets that drive awareness, adoption, and engagement
- Translate integrations and engineering work into clear, compelling narratives for developers and technical buyers
- Align partner launches and content with the broader integration roadmap and company positioning
- Be the Technical Voice of the Ecosystem
- Serve as a public-facing voice for Cockroach Labs across social channels, webinars, events, and developer communities
- Bring a strong point of view on AI-native applications, distributed systems, and modern infrastructure
- Build credibility with technical audiences through thought leadership, storytelling, and ecosystem engagement
- Drive Ecosystem Growth
- Help position CockroachDB as the trusted data layer for AI-native and modern applications
- Create demos, technical walkthroughs, and partner content that help developers build with CockroachDB
- Partner cross-functionally with engineering, product marketing, alliances, and demand gen to amplify partner initiatives and support pipeline growth
- Track performance and continuously refine content and programs based on engagement, awareness, and business impact
Benefits
- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Retirement Benefits
- Mental Wellbeing Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
