Partner Marketing Manager

SOCi•Vancouver, BC

22h•CA$65,000 - CA$92,000•Remote

About The Position

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Partner Marketing Manager to build and execute co-marketing campaigns, partner events, enablement, and content that drive pipeline and revenue across SOCi’s reseller, referral, and integration partner ecosystem. You’ll own programs end to end, equipping partners with the messaging, materials, and campaigns they need to sell SOCi with confidence. This role is ideal for a strategic builder who can turn partner priorities into polished, on-brand campaigns, decks, content, and enablement materials quickly. You think in outcomes, move fast, and are AI-forward — using modern tools to create partner-ready assets and scale impact beyond what a traditional team size would suggest.

Requirements

3–5 years of B2B SaaS marketing experience running campaigns, content, or demand programs
Direct experience with partner/channel marketing or partner ecosystems
Strong ownership mindset — you take marketing programs from idea to launch and drive measurable results
Strong hands-on content skills — you can build a campaign, recut a deck, or adapt materials for a new audience, polished and on-brand
Genuinely AI-forward — you already use AI to produce and adapt content faster, and can build repeatable workflows others can follow
Comfortable owning a number — pipeline, ARR, or engagement targets — and reporting on it
Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

Nice To Haves

Hands-on with interactive demo tools (Navattic, Reprise, Storylane)
Hands-on with enablement/content platforms (Guru, Highspot, Seismic, Showpad)
Familiarity with PRM / partner-ecosystem tools (Impartner, PartnerStack, Crossbeam, Allbound)
Experience managing MDF or producing co-branded/white-labeled partner materials

Responsibilities

Build and execute SOCi’s partner marketing strategy — co-marketing campaigns, webinars, and co-branded content
Activate partner-led customer advocacy — surfacing case studies, referrals, and testimonials that support conversion and prospect confidence
Coordinate partner events, sponsorships, and activations against clear ROI and pipeline goals
Run MDF (market development funds), SPIFFs, and partner incentive programs day-to-day, tracking spend against return
Bring recommendations and simple business cases for where to invest partner marketing effort, with forecasted pipeline impact
Adapt SOCi’s sales and product materials — decks, one-pagers, battlecards, demos, case studies — into partner-ready, co-branded, and white-labeled versions partners can confidently use to sell SOCi
Build repeatable templates and a self-serve resource hub so adaptation scales across many partners without starting from scratch each time
Create interactive, self-guided product demos (e.g., Navattic) for partner-led selling and training
Develop partner training and onboarding content that keeps product knowledge, positioning, and brand representation consistent across the ecosystem
Use AI tools to draft, adapt, and localize partner marketing and enablement materials faster — turning multi-day asset builds into same-day turnarounds
Build and document a reusable library of AI workflows and prompts so the team produces on-brand, partner-ready assets consistently and at scale
Manage partner communications — newsletters, product and roadmap updates, and inputs to business reviews — to drive engagement and retention
Serve as a key connection point across Sales, Product Marketing, Demand Gen, and Brand, keeping partner priorities aligned and surfacing partner feedback to Product