Sr. Partner Marketing Manager, NAMER Partner Marketing
About The Position
Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to build awareness, create demand and drive revenue with Global System Integrator (GSI) and Multi-national SI/Consulting Partners in North America. This position will be managing the strategic marketing plans for 4-6 large System Integrator, Reseller or Consulting partners. The ideal candidate needs to be able to drive strategic, comprehensive, marketing plans at the highest levels of the organization. Marketing experience with a breadth of channel partners is a must. The goals for this position are to collaborate with the dedicated sales team to design, develop, implement, and measure successful marketing programs that help meet the account objectives. They need to drive partner generated leads, maximize marketing funds, and acquire new customers. The candidate will have a demonstrated history of building and executing high-impact, data-driven marketing programs with and through large consulting partners. They should be able to build foundational marketing mechanisms, while thinking big on behalf of their customer/partner. They will have experience partnering closely with sales teams to deliver joint account content and programs. They will have excellent interpersonal and written communication skills, executive presence, as well as project and account management skills. They will be expected to develop and own the Americas strategic marketing plan to drive demand for AWS solutions with new and existing customers, focused on Mid-Market and Enterprise segments.
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- 8+ years of developing and managing acquisition marketing or channel programs experience
Nice To Haves
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience marketing Cloud services
- Experience leveraging generative AI tools for marketing
Responsibilities
- Develop and own the strategic marketing plan for the partner.
- Develop a comprehensive annual marketing strategy and plan that is aligned with GTMs, partner marketing, and global marketing counterparts.
- Plan and deliver demand generation programs executed with the partner to acquire new customers, including integrated campaigns, events, and digital marketing.
- Work closely with the GTMS organization to understand their priorities and enable them to meet their objectives with focused lead gen activities.
- Participates as key stakeholder and business partner with the Americas GTMS, partner marketing, and field marketing leadership. This includes participating in business reviews, providing monthly and quarterly marketing updates, and providing ongoing updates to key stakeholder’s teams.
- Work closely with global Partner Marketing, Field Marketing and Partner Business Development (PDM) sales teams to align priorities and develop partner marketing initiatives.
- Define annual joint marketing strategies, objectives and measures of success with the GSI partner's marketing team.
- Develop and execute best-in-class partner co-marketing plans that effectively drive awareness and adoption of AWS compute services.
- Manage annual partner marketing budget- generating partner-led opportunities, tracking accruals, marketing spend and reimbursement claims.
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
- sign-on payments
- restricted stock units (RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
