Sr. Paid Media Specialist

Wheelhouse DMG•Seattle, WA

6h•$81,000 - $95,000•Remote

About The Position

Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world’s most innovative healthcare, medical device, and privacy-first brands for more than a decade. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, much of our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world. Examples of our work include: Unlocking performance for a medical device client by employing sophisticated first-party data strategies Developing and implementing HIPAA-compliant data strategies for healthcare and MedTech clients Reimagining the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S. Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a single, unified information architecture and content strategy for NASA’s Science Directorate Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. We’re known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we’re equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success: The transparency and helpful spirit with which we do our work The way in which we quickly become full partners in client marketing initiatives The care and thoughtfulness that we show our clients We are looking for a talented digital marketer to join our growing Digital Advertising team! This role will join one of our existing, well-established client teams. The ideal candidate is detail-oriented, and enjoys being "in the weeds" in ad accounts and data. They are a collaborative team-player, who works and communicates seamlessly with fellow team members to ensure client outcomes are consistently being achieved. You are personable, enthusiastic and have a passion for digital marketing and a broad range of experience and interests. You love learning, and perpetually staying up to date with the latest industry changes, while helping to disperse this knowledge among fellow team members. You have a proven track record of consistently driving exceptional performance. You’re comfortable speaking the language of data and working closely with a data team. As a crucial member of the Digital Advertising practice, you will interface with other analysts and clients, therefore you need to be a proactive communicator who is not afraid to ask questions or reach out to team members despite working in a remote environment. Above all though, the team member we seek is kind and considerate and wants to work with others who strive to be the same.

Requirements

3+ years managing Google Ads, Microsoft Ads, YouTube Ads, and Meta Ads
3+ years managing media budgets across platforms and maintaining ROAS / CPA targeting
3+ years performing data analysis and data blending in Excel / Google Sheets
3+ years in web analytics platforms (Google Analytics preferred)
A/B testing experience on relevant ad platforms
2+ years in a client-facing role
Experience contributing to multi-channel strategies that drive significant client value
Experience utilizing Google Ads Editor to efficiently build and optimize campaigns at scale
Maintains required digital advertising certifications
Organization and the ability to handle multiple priorities

Nice To Haves

Programmatic and TikTok experience
International experience
Healthcare experience preferred

Responsibilities

Contributes to the creation and execution of bespoke digital media strategies for clients that drive business value and scale.
Executes effective digital advertising tactics across platforms without oversight
Accurately and efficiently implements new ads, copy, and campaigns
Executes and maintains tracking parameters with precision
Manages complex, multi-channel budget strategies and regular pacing
Develops compelling data backed narratives for clients
Seeks out projects and initiatives that lead to maximum performance impact
Maintains subject matter expertise in core practice areas while striving to expand skillset
Understands basic CRO and creative performance optimization tactics
Contributes to development and implementation of measurement plans

Benefits

A passionate, joyful, values-driven company with a remote-first culture.
An exciting, creative, and fast-paced atmosphere
Competitive salary with semi-annual review processes
Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
Access to the Company's Employee Assistance Program
Quarterly volunteering and donation match
$50 monthly Wellness stipend
$1000 annual Professional Development & Education credit
Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
Unlimited PTO
Generous Company Holidays
Monthly Mental Health Days for employees to rest and recharge
3 months of 100% paid parental leave
Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary
Participation in a Student Loan Assistance program