Sr. Paid Media Manager, Amazon Payments Products

Amazon • Seattle, WA

2d • Onsite

About The Position

Amazon Payments is seeking an experienced, results-driven Sr. Paid Media Manager to own and scale our paid media strategy across both traditional and non-traditional channels — including Out of Home (OOH), streaming TV, online video, audio, print, display and social. This role will serve as the single-threaded owner of paid media channel management for Amazon Payments, driving customer acquisition, engagement, and brand storytelling through data-informed media planning and execution. The Paid Media Manager will lead end-to-end media strategy, execution, and optimization, translating business objectives into high-impact, multi-channel campaigns that accelerate growth and maximize rewards awareness. This is a high-visibility role that requires deep paid media expertise, a passion for storytelling, and the ability to connect media investments directly to customer outcomes. The successful candidate will be a blended balance of media strategist, innovative thinker, relationship builder, and analyst; equally comfortable building strategic media plans and executing at a tactical level. They will own the paid media roadmap for Amazon Payments, developing comprehensive multi-channel strategies that span OOH, streaming TV, online video, social, audio, print, display, and programmatic channels. This role requires strong cross-functional collaboration skills and the ability to influence senior stakeholders autonomously. The Sr. Paid Media Manager will work closely with external partners, paid media agencies and internal teams — including brand, legal, finance, design, business intelligence, data science, and digital strategy — to ensure seamless campaign execution and alignment with broader marketing objectives.

Requirements

• 6+ years of professional non-internship marketing experience
• Bachelor's degree in marketing, communications, business, or equivalent
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
• Experience with consumer brands and experience design, and a passion for storytelling
• Experience in influencing senior leadership through data driven insights
• Experience managing agency of record relationships, and strategic project prioritization
• Experience using data and metrics to drive improvements — proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience with Out of Home (OOH) media planning, buying, and measurement — including digital OOH, transit, and experiential formats
• Experience managing multi-channel media plans and budgets, including media mix optimization and allocation

Nice To Haves

• MBA
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with strong project management skills and the ability to thrive in a fast-paced environment
• Experience in the financial services industry

Responsibilities

• Own and operate traditional and non-traditional paid media channels (OOH, streaming TV, online video, social, audio, print, display, programmatic), developing and executing comprehensive media plans that drive measurable business outcomes.
• Translate Amazon Payments' value propositions into compelling, channel-optimized narratives that resonate with target audiences — injecting thoughtful media perspective into the creative decision-making process and ensuring consistent brand storytelling across all paid touchpoints.
• Serve as primary liaison between paid media agencies, external and internal stakeholders.
• Drive operational excellence across campaign lifecycle — from audience framework development and media mix modeling to in-flight optimization and post-campaign analysis. Monitor performance and report results to the wider team and stakeholders.
• Design and execute channel testing frameworks, applying a test-and-learn methodology to continuously improve media efficiency and effectiveness.
• Procure and analyze paid media metrics across channels, making recommendations on how to most effectively engage customers based on KPIs, budget allocation, and audience targeting insights.
• Develop and present recommendations, evaluations, and media strategies to relevant stakeholders — communicating channel updates, best practices, and data-driven insights with clarity and conviction.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior