Sr Mgr Seasons Marketing Activation

The Hershey Company • Lower Swatara Township, PA

1d • Hybrid

About The Position

The seasons activation lead will have primary responsibility for crafting seasonal big idea platforms and seasonal activation (i.e., partnering w/brand teams, omni readiness, in-store readiness, away-from-home).

Requirements

• Deep knowledge of seasonal consumer behavior and cultural moments, with the ability to identify insights that can be translated into breakthrough, ownable seasonal “big ideas.”
• Understanding of PESO ecosystem, including how media, digital commerce, in‑store POS, and away‑from‑home activations work together to drive impact
• Acumen to assess activation performance, leveraging KPIs, test‑and‑learn pilots, and post‑season readouts to inform future investment and optimization
• Working knowledge of retail, ecommerce, and retail dynamics, including POS best practices, retailer needs, and how consumers convert across omni journeys

Nice To Haves

• MBA or equivalent marketplace experience preferred

Responsibilities

• Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments
• Convert seasonal platforms into cohesive, best‑in‑class activation plans across paid, earned, shared, and owned (social, POS) – ensuring seamless execution and consistent consumer impact at every touchpoint
• Steward the seasonal investment strategy with consumer connections – setting clear funding priorities and balance across PESO model
• Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats
• Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year
• Self-starter with high degree of personal initiative
• Ability to manage people and lead cross-functional teams

What This Job Offers

• Job Type: Full-time
• Career Level: Manager