Sr Mgr Seasons Portfolio Architect

The Hershey CompanyLower Swatara Township, PA
Hybrid

About The Position

The portfolio architect will have primary responsibility for shaping multi-year growth visions across seasons and crafting annual operating growth algorithms to deliver top and bottom-line growth.

Requirements

  • Deep understanding of how portfolio strategy, seasonal tentpoles, and annual operating plans connect to drive sustained growth across the full marketing mix
  • Strong command of P&L mechanics, growth algorithms, and margin drivers to translate vision into clear and quantified plans
  • Ability to connect data and insight across consumer and commercial inputs to improve decision quality, speed, and expectations
  • Ability to craft compelling, multi‑year growth visions that are both inspiring and operationally grounded yet clear and concise
  • Knowledge of how consumer behavior, cultural moments, and retail dynamics shape seasonal demand

Nice To Haves

  • MBA or equivalent marketplace experience preferred

Responsibilities

  • Establishes and socializes a 3Y growth vision across seasons that defines where to play and how to win – grounded in consumer insights, cultural relevance, portfolio strengths, and financial ambition.
  • Develops and owns an annual operating growth algorithm that translates long‑term vision into specific levers across building block levers.
  • Ensures tight integration between teams shaping portfolio news (portfolio creators) and those activating the season (seasons activation).
  • Effectively socializes seasonal growth strategies with senior leadership and cross‑functional teams, ensuring shared understanding, commitment, and clarity on priorities.
  • Establishes success metrics, scorecards, and post‑season performance reviews that track both financial outcomes and leading indicators.
  • Self-starter with high degree of personal initiative
  • Ability to manage people and lead cross-functional teams
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