Sr. Marketing Operations Lead, Digital Agency

PrescriberPoint

10d•Remote

About The Position

PrescriberPoint builds digital tools that help healthcare providers navigate the prescribing process — from coverage verification to prior authorization to patient support programs. Our digital agency partners with pharmaceutical brands to connect HCPs with these resources through targeted, compliant marketing campaigns. This role is central to how the agency operates. If you're energized by building systems, leveraging AI, and making teams run better, this is the role. The Marketing Operations Lead drives operational efficiency across PrescriberPoint's digital agency through AI-powered automation, data stewardship, and cross-functional coordination. This role owns the systems and processes that make the agency run — from marketing AI tools and HubSpot data integrity to creative intake workflows and performance reporting. You'll serve as the connective tissue between the agency and key partners: translating Product Marketing strategy into executable briefs, providing Value Engineering with the campaign data they need, and ensuring the team has clean data and documented workflows to operate effectively. When capacity gets tight, you step in to execute — but your primary value is making everyone else more effective. This role reports to the Director of Agency & Creative Services.

Requirements

10+ years of experience in marketing with significant time in operations or agency operations
HubSpot expertise — deep knowledge of workflows, automation, list management, and data hygiene
Demonstrated experience using AI tools to automate and streamline marketing work
Proficiency with Google Ads, Meta, LinkedIn, and programmatic DSPs (StackAdapt, PulsePoint, Lasso, or similar)
Strong systems thinking — you see how pieces connect and optimize for the whole
Excellent documentation skills — can create clear, usable playbooks and SOPs
Comfortable serving as liaison between functions with different priorities
Detail-oriented with strong data quality instincts
Bias toward action — you fix problems, not just identify them

Nice To Haves

Experience in healthcare or pharmaceutical marketing
Background in agency or multi-client environments
Familiarity with compliance/MLR submission processes
Experience with creative operations or project intake workflows
Exposure to Value Engineering, ROI measurement, or performance analytics

Responsibilities

Own the agency's automations, AI tools and agents — evaluate, implement, optimize
Leverage AI to document workflows, build playbooks, and maintain SOPs
Identify and implement automations that reduce manual work across the team
Train team members on AI tool usage and best practices
Stay current on emerging AI capabilities and recommend adoption where valuable
Serve as HubSpot data steward for the agency (internal training provided)
Maintain data integrity: list hygiene, contact management, property standardization
Build and optimize workflows, segmentation, and automation
Troubleshoot HubSpot issues and serve as internal expert
Coordinate with broader marketing/sales on CRM data alignment
Serve as primary agency liaison to Value Engineering for campaign performance data and ROI measurement alignment
Serve as primary agency liaison to Product Marketing Lead—translate GTM strategy into actionable agency work
Ensure smooth handoffs between functions; flag misalignments before they become problems
Coordinate on vendor data and reporting needs
Streamline the creative intake process for cross-functional requests
Translate creative requests into actionable briefs for the design team
Manage creative project flow and ensure requests are prioritized appropriately
Flag capacity constraints and help balance workload across the team
Step in to execute campaign work when needed
QA campaigns, compile performance reports, traffic assets as needed
Provide backup support to keep work moving during peak periods
Manage onboarding workflow when new clients come on
Track and coordinate MLR submissions with Customer Success
Evaluate vendors, manage relationships, maintain data