Sr. Marketing Manager, Lateral Interbody Fusion

Globus Medical•Audubon, PA

19d

About The Position

The Sr. Marketing Manager is responsible for downstream marketing activities, including supporting global product launches, sales and customer training, customer events, and collateral development. The role supports product development from launch through commercialization by defining market requirements for product lines. It manages products at multiple development stages, including the existing portfolio, near-term launches, products pending FDA approval, and new products. The position supports product lifecycle management, product roadmaps, surgical techniques, new-product training, and launch readiness with revenue goals in mind. The role develops product messaging and claims substantiation through clinical evidence generation, creates marketing assets, and owns multichannel campaigns for the procedural portfolio. It works with sales, education, professional affairs, upstream marketing, and regional teams to execute marketing plans and adapt global strategies to regional circumstances. The manager also provides product expertise and coaching, supports customer and surgeon engagements, and leads KOL management for promotional plans and clinical evidence strategy. The position requires travel of up to 35% and comfort in a clinical and/or lab setting. Physical demands include sitting; climbing or balancing; stooping, kneeling, crouching, or crawling; regularly lifting or moving up to 10 pounds and occasionally up to 25 pounds; and possessing specified vision abilities. Reasonable accommodations may be made for individuals with disabilities to perform the essential functions.

Requirements

Typically, at least 8 years of related experience with a bachelor’s degree, or 6 years with a master’s degree.
Experience in product marketing or product management.
Proficiency with Microsoft Office and strong ability to create presentations, analyze data, and write marketing or business plans.
Excellent written and verbal communication skills, including confidence presenting to customers, vendors, peers, and leadership.
Proficiency with clinical concepts and technical details, and ability to engage in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams.
Attention to detail.
Self-starter.
Advanced critical-thinking and problem-solving skills.
Ability to collaborate effectively with cross-functional teams.
Willingness to travel up to 35%.
Comfort in a clinical and/or lab setting.
Ability to meet the listed physical demands, including specified movement, lifting, and vision requirements, with reasonable accommodations where applicable.

Responsibilities

Influence customer behavior and brand perception through strategy, messaging, and experience.
Attend trade shows, VIP surgeon events, spine surgeries, and labs to maintain a strong understanding of the market.
Develop and drive initiatives that increase brand awareness through clear and consistent messaging.
Work with Sales Training, Surgeon Education, and Professional Affairs teams to execute marketing plans.
Provide subject matter expertise for assigned products, supporting sales and customer product training as well as clinical support, including troubleshooting and set logistics.
Lead the management of key opinion leaders (KOLs) to execute promotional plans and clinical evidence strategy.
Lead creation of product value messaging and substantiate product claims through clinical evidence generation; develop marketing assets such as surgical techniques, sales collateral, and product in-service guides.
Provide guidance in key product sales situations, including surgeon engagements.
Develop and own multichannel marketing campaigns, including core content, messaging, and positioning for the procedural portfolio, and ensure alignment across regions.
Oversee regional marketing execution to ensure a consistent approach and strategy.
Coordinate with regions to adapt global downstream marketing strategy and campaigns to regional circumstances.
Serve as a knowledge resource and coach for other product managers, supporting their ability to execute daily tasks.
Collaborate with upstream marketing to develop product launch plans, including customer segmentation and targeting, positioning, and value propositions.
Comply with the company Code of Conduct, the AdvaMed Code, the MedTech Code, and other company policies.
Maintain compliance with applicable governmental laws, rules, and regulations in the United States and internationally through required training and role-specific compliance knowledge.
Represent the company professionally and uphold ethical business practices and socially responsible conduct in interactions with employees, customers, suppliers, and other third parties.